Definition:
Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.
Additional Information:
The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.
Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).
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NOTES: Data was converted from local currencies using average exchange rates of the respective year.
MOST_RECENT_UPDATE: Sep 2024
SOURCE: Statista Market Insights
NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
MOST_RECENT_UPDATE: Jul 2024
NOTES: Data was converted from local currencies using average exchange rates of the respective year.
MOST_RECENT_UPDATE: Sep 2024
SOURCE: Statista Market Insights
MOST_RECENT_UPDATE: Jan 2025
SOURCES: Statista Market Insights, Financial Statements of Key Players
The Software as a Service market in the Public Cloud Market in GCC nan is seeing mild growth, driven by factors like increasing use of digital technologies, growing awareness of health, and convenient online health services. This growth rate is influenced by various factors.
Customer preferences: The GCC region is witnessing a growing demand for Software as a Service (SaaS) solutions, driven by the need for cost-effective and efficient software solutions. This trend is further fueled by the increasing adoption of cloud-based technologies and the growing preference for subscription-based software models. Moreover, there is a rising demand for remote working and collaboration tools, as organizations in the region are embracing a more flexible and remote-friendly work culture. This has resulted in an increased demand for SaaS solutions in the GCC market.
Trends in the market: In recent years, the GCC region has seen a significant increase in the adoption of Software as a Service (SaaS) within the Public Cloud Market. This trend is driven by the growing demand for cost-effective and scalable solutions, as well as the increasing use of cloud-based technologies in various industries. Furthermore, with the rise of remote work and digitalization, SaaS is becoming a crucial tool for businesses to streamline their operations and improve productivity. This trend is expected to continue in the coming years, with more companies in the GCC region embracing SaaS as a key component of their digital transformation strategies. This will also lead to a rise in the demand for cloud-based services, creating opportunities for industry stakeholders such as cloud service providers and software vendors in the region.
Local special circumstances: In the GCC region, the Software as a Service Market within the Public Cloud Market is influenced by the increasing government initiatives towards digital transformation and adoption of cloud-based solutions. The market is also driven by the region's strong focus on data privacy and security, leading to the implementation of strict regulations and compliance measures. Additionally, the region's high internet penetration and tech-savvy population contribute to the rapid growth of the SaaS market in the public cloud.
Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in GCC is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As the region continues to experience economic growth and stability, with countries such as the UAE, Qatar, and Saudi Arabia leading the way, there is a growing demand for cloud-based solutions such as SaaS. Furthermore, the increasing adoption of digital technologies and initiatives by GCC governments is creating a conducive environment for the growth of the SaaS market. Additionally, the region's young and tech-savvy population is driving the demand for SaaS solutions, especially in the areas of e-commerce, education, and healthcare.
NOTES: Data was converted from local currencies using average exchange rates of the respective year.
MOST_RECENT_UPDATE: Sep 2024
SOURCES: Statista Market Insights, Financial Statements of Key Players, National statistical offices
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.NOTES: Based on data from IMF, World Bank, UN and Eurostat
MOST_RECENT_UPDATE: Jan 2025
SOURCE: Statista Market Insights
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