Software as a Service - Finland

Finland

Revenue in the Software as a Service market is projected to reach US$2.04bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.47%, resulting in a market volume of US$4.76bn by 2029.
The average spend per employee in the Software as a Service market is projected to reach US$0.71k in 2024.
In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

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Analyst Opinion

The Software as a Service market in Finland has been experiencing significant growth in recent years, driven by customer preferences for flexible and cost-effective solutions, as well as local special circumstances and underlying macroeconomic factors. Customer preferences in Finland have shifted towards Software as a Service (SaaS) solutions due to their flexibility and cost-effectiveness. SaaS allows businesses to access software applications and services on a subscription basis, eliminating the need for upfront investments in hardware and software licenses. This model aligns with the preferences of Finnish companies, who value the ability to scale their operations and adapt to changing market conditions. Additionally, the subscription-based pricing of SaaS solutions provides predictable and manageable costs, which is highly appealing to businesses in Finland. In terms of market trends, the SaaS market in Finland has seen a rise in demand for cloud-based solutions across various industries. Companies are increasingly looking to migrate their operations to the cloud to benefit from improved scalability, accessibility, and security. This trend is driven by the global market shift towards digital transformation and the adoption of cloud technologies. Finnish businesses are recognizing the advantages of cloud-based SaaS solutions in terms of reducing IT infrastructure costs, enhancing collaboration, and enabling remote work capabilities. Local special circumstances also contribute to the growth of the SaaS market in Finland. The country has a highly developed digital infrastructure, with widespread internet connectivity and advanced telecommunications networks. This infrastructure enables businesses to easily adopt and integrate SaaS solutions into their operations. Furthermore, Finland has a strong focus on innovation and technology, with a thriving startup ecosystem. This environment fosters the development of new SaaS solutions and encourages entrepreneurship, driving the growth of the market. Underlying macroeconomic factors also play a role in the development of the SaaS market in Finland. The country has a stable and prosperous economy, with a high level of digitalization and a skilled workforce. These factors create a favorable business environment for SaaS providers, attracting both domestic and international players to enter the market. Additionally, the government of Finland has been actively promoting digitalization and supporting the growth of the technology sector, which further stimulates the demand for SaaS solutions. In conclusion, the Software as a Service market in Finland is experiencing growth due to customer preferences for flexible and cost-effective solutions, market trends towards cloud-based technologies, local special circumstances such as a strong digital infrastructure and a focus on innovation, and underlying macroeconomic factors including a stable economy and government support for digitalization. These factors contribute to the increasing adoption of SaaS solutions by businesses in Finland, driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.