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Key regions: United Kingdom, China, France, Netherlands, Germany
The Infrastructure as a Service market in the Nordic region is witnessing average growth, fueled by factors such as the increasing adoption of digital technologies and the convenience of online services. This growth is also impacted by rising health awareness among consumers.
Customer preferences: The Infrastructure as a Service Market within the Public Cloud Market in the Nordics is witnessing a growing demand for cloud-based solutions that enable remote work and collaboration. This trend is fueled by the region's strong emphasis on work-life balance and the increasing adoption of flexible work arrangements. Additionally, with the rise of digital transformation and the need for scalable IT infrastructure, companies are turning towards Infrastructure as a Service to streamline their operations and reduce costs.
Trends in the market: In the Nordics, the Infrastructure as a Service Market within the Public Cloud Market is seeing a shift towards more environmentally sustainable solutions. This trend is driven by a growing focus on corporate responsibility and government regulations promoting green initiatives. As a result, industry stakeholders are investing in energy-efficient data centers and utilizing renewable energy sources. This not only benefits the environment but also helps attract environmentally conscious customers. Additionally, the trend towards automation and self-service capabilities in IaaS is gaining momentum, allowing for greater scalability and cost-effectiveness for businesses. These developments have significant implications for industry stakeholders, as they must adapt to stay competitive in the market and meet the evolving demands of their customers.
Local special circumstances: In the Nordics, the Infrastructure as a Service Market within the Public Cloud Market is heavily influenced by the region's strong focus on sustainability and data privacy. This has led to the development of eco-friendly data centers and strict regulations on data protection, creating a competitive advantage for local service providers. Additionally, the high level of digitalization in the Nordics has resulted in a highly mature market, with a strong demand for advanced cloud solutions and a high adoption rate of new technologies.
Underlying macroeconomic factors: The Infrastructure as a Service Market within the Public Cloud Market in Nordics is impacted by macroeconomic factors such as the overall economic environment, government policies, and investment in digital infrastructure. Countries with a stable economy and supportive policies for cloud adoption are experiencing higher market growth compared to regions with economic uncertainty and limited government support. In addition, the increasing demand for digital transformation and modernization of legacy systems is driving the adoption of Infrastructure as a Service solutions in the public cloud market. This is further fueled by the rising demand for cost-effective and scalable cloud services, as well as the growing trend of remote work and digitalization of businesses.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)