The Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector in NAFTA has been witnessing significant growth, fueled by increasing data security concerns, the rise of remote work, and the need for robust business continuity solutions among organizations.
Customer preferences: Organizations are increasingly prioritizing comprehensive disaster recovery strategies, reflecting a shift in consumer preferences towards reliable and scalable solutions. The rise of remote work has heightened the demand for accessible DRaaS offerings, enabling businesses to safeguard critical data from various threats. Additionally, as companies face evolving regulatory requirements and heightened cyber threats, there is a growing emphasis on automated recovery processes, aligning with the need for efficiency and minimal downtime in today’s fast-paced digital landscape.
Trends in the market: In North America, the Disaster Recovery as a Service (DRaaS) market within the public cloud sector is experiencing a significant shift towards automated recovery solutions, driven by the increasing need for business continuity amid rising cyber threats. In Europe, organizations are focusing on hybrid DRaaS models that combine on-premises infrastructure with cloud capabilities to enhance flexibility and scalability. In Asia-Pacific, the demand for DRaaS is surging as businesses prioritize compliance with evolving regulatory standards, underscoring the critical importance of data protection and recovery in today’s digital economy.
Local special circumstances: In Canada, the Disaster Recovery as a Service (DRaaS) market is shaped by stringent data sovereignty laws, compelling organizations to adopt robust cloud solutions that ensure compliance with local regulations. The country's focus on environmental sustainability also drives demand for eco-friendly DRaaS options, encouraging providers to innovate with green technologies. Conversely, in Mexico, the market is influenced by rapid digital transformation efforts, as businesses seek cost-effective DRaaS solutions to protect their data amidst a growing cybersecurity landscape, fostering a competitive environment for service providers.
Underlying macroeconomic factors: The Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector is significantly shaped by macroeconomic factors such as technological advancements, regulatory frameworks, and investment trends. In Canada, strong national economic health and supportive fiscal policies enhance the growth of DRaaS solutions, particularly those that comply with stringent data sovereignty laws. Meanwhile, Mexico's rapid digital transformation, driven by economic recovery and increased foreign investment, is fostering a competitive landscape for cost-effective DRaaS offerings. Additionally, global economic trends, such as rising cybersecurity threats, further propel the demand for resilient cloud solutions across both nations.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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