Desktop as a Service - United States

Revenue in the Desktop as a Service market is projected to reach US$2.04bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.14%, resulting in a market volume of US$4.13bn by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$11.78 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service Market within the Public Cloud Market in the United States is witnessing steady growth, fueled by factors like the increasing demand for remote work solutions, enhanced security measures, and the need for scalable IT resources among businesses.

Customer preferences: Consumers are increasingly prioritizing flexible work environments that accommodate their diverse lifestyles, resulting in a growing demand for Desktop as a Service (DaaS) solutions. This trend reflects a cultural shift towards work-life balance, with remote and hybrid work models becoming the norm. Additionally, younger generations, including Millennials and Gen Z, value seamless technology integration, prompting businesses to adopt scalable IT resources. Enhanced security features are also a priority, as individuals seek assurance in protecting sensitive data while working from various locations.

Trends in the market: In the United States, the Desktop as a Service (DaaS) market within the Public Cloud sector is experiencing significant growth, driven by the increasing demand for remote and hybrid work solutions. Organizations are prioritizing flexible work environments, leading to widespread adoption of DaaS to enhance employee productivity and collaboration. This trend is particularly prominent among younger generations, who value seamless technology integration and user-friendly interfaces. As businesses seek to bolster data security and compliance, the emphasis on robust security features in DaaS offerings is becoming critical, shaping the strategies of industry stakeholders and influencing investment in cloud infrastructure.

Local special circumstances: In the United States, the Desktop as a Service (DaaS) market is shaped by a combination of technological innovation and a diverse workforce. The geographical spread of tech hubs, like Silicon Valley and Austin, fosters a culture of rapid adoption of cloud solutions. Additionally, regulatory frameworks, such as data protection laws, compel organizations to prioritize security features in DaaS offerings. The increasing emphasis on employee well-being and work-life balance further propels the demand for flexible work solutions, making DaaS an attractive option for businesses across various sectors.

Underlying macroeconomic factors: The expansion of the Desktop as a Service (DaaS) market within the Public Cloud Market in the United States is significantly influenced by macroeconomic factors such as technological innovation, workforce trends, and economic stability. As organizations increasingly embrace remote and hybrid work models, the demand for flexible DaaS solutions is surging. Additionally, favorable fiscal policies and government incentives for cloud adoption encourage businesses to invest in modern IT infrastructure. Economic indicators, such as GDP growth and employment rates, further impact enterprise spending on DaaS, enhancing its appeal as a cost-effective and scalable solution for diverse industries.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.