Desktop as a Service - Serbia

Serbia

Revenue in the Desktop as a Service market is projected to reach US$2.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.48%, resulting in a market volume of US$6.14m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$0.81 in 2024.
In global comparison, most revenue will be generated in the United States (US$2,041.00m in 2024).

Key regions: United Kingdom, Italy, Japan, United States, Canada

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Analyst Opinion

The Desktop as a Service market within the Public Cloud Market in Serbia is witnessing considerable growth, fueled by the increasing demand for remote work solutions, enhanced IT flexibility, and the rising need for secure data management among businesses.

Customer preferences: Businesses in Serbia are increasingly prioritizing flexible work arrangements, leading to a surge in interest for Desktop as a Service (DaaS) solutions. This shift is driven by a younger workforce that values work-life balance and prefers remote work capabilities. Additionally, as companies embrace digital transformation, there is a heightened focus on secure data access and management. The rise of small to medium enterprises further fuels this trend, as these businesses seek cost-effective IT solutions that support collaboration and enhance operational efficiency.

Trends in the market: In Serbia, the Desktop as a Service (DaaS) market within the Public Cloud sector is experiencing significant growth driven by the increasing demand for flexible work environments. Organizations are adopting DaaS solutions to enable remote work capabilities, particularly appealing to the tech-savvy younger workforce. This trend is critical as businesses prioritize secure data access amidst rising cybersecurity concerns. Furthermore, small to medium enterprises are leveraging DaaS for cost-effective IT management, enhancing collaboration and operational efficiency. As this trend continues, stakeholders must adapt to evolving workforce needs and invest in scalable solutions.

Local special circumstances: In Serbia, the Desktop as a Service (DaaS) market within the Public Cloud sector is shaped by unique local factors such as a burgeoning tech startup culture and a strong emphasis on digital transformation. The country's geographical position as a gateway to Europe fosters international business collaborations, driving demand for DaaS solutions. Additionally, Serbia's regulatory framework is evolving to support cloud adoption, providing incentives for businesses to modernize their IT infrastructure. This combination of cultural openness to technology and supportive policies significantly influences market dynamics, encouraging innovation and investment in scalable DaaS offerings.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in Serbia is significantly influenced by macroeconomic factors such as the overall economic health of the nation, global cloud adoption trends, and fiscal policies promoting technological innovation. As Serbia experiences steady GDP growth and improved foreign investment, businesses are increasingly seeking efficient IT solutions to enhance productivity. Additionally, supportive government initiatives aimed at digital transformation incentivize companies to adopt DaaS, fostering a competitive environment. Global trends toward remote work and flexible IT infrastructure further amplify the demand for DaaS, positioning Serbia as an emerging player in the public cloud landscape.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.