Desktop as a Service - G7

Revenue in the Desktop as a Service market is projected to reach US$2.62bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.22%, resulting in a market volume of US$5.32bn by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$6.52 in 2024.
In global comparison, most revenue will be generated in the United States (US$2,041.00m in 2024).

Key regions: United Kingdom, Italy, Japan, United States, Canada

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Analyst Opinion

The Desktop as a Service market within the Public Cloud sector in G7 nations is experiencing steady growth, influenced by factors such as increased remote work adoption, demand for scalable solutions, and enhanced security features offered by cloud providers.

Customer preferences: Consumers are increasingly prioritizing flexible work environments and seamless digital collaboration, propelling demand for Desktop as a Service (DaaS) solutions within the Public Cloud market. As remote work becomes entrenched in corporate culture, organizations are seeking scalable and user-friendly platforms that enhance productivity. Additionally, the rise of a younger, tech-savvy workforce is driving preferences for customizable and intuitive interfaces, while heightened security concerns are prompting a shift towards providers that prioritize robust data protection and compliance features.

Trends in the market: In North America, the Desktop as a Service (DaaS) market is experiencing significant growth as companies adopt hybrid work models, with organizations increasingly investing in cloud-based solutions that enable secure remote access to corporate resources. In Europe, the demand for customizable DaaS platforms is rising, driven by a younger workforce that values user-friendly interfaces and personalization. Meanwhile, in Asia-Pacific, heightened awareness of cybersecurity is motivating businesses to seek DaaS providers with strong compliance and data protection measures, shaping a competitive landscape that emphasizes innovation and security.

Local special circumstances: In Canada, the Desktop as a Service (DaaS) market is being propelled by a strong focus on environmental sustainability, with organizations prioritizing green IT solutions that reduce their carbon footprint. The Canadian government’s incentives for adopting cloud technologies further enhance this trend. In Australia, cultural emphasis on work-life balance is driving demand for flexible DaaS offerings, allowing employees to seamlessly switch between home and office environments. In Germany, strict data protection regulations, such as GDPR, compel businesses to seek DaaS providers that ensure compliance, shaping a market that values security and privacy above all.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market within the Public Cloud Market is significantly influenced by macroeconomic factors such as digital transformation initiatives, workforce trends, and government policies. Countries with robust IT infrastructure and supportive fiscal policies are witnessing accelerated adoption of DaaS solutions, enhancing operational efficiency and reducing costs for businesses. Furthermore, the rise of remote work and the need for scalable IT solutions are driving demand, particularly in regions with high employee mobility. Economic stability and increased investments in cloud technologies further bolster market growth, as organizations seek to optimize resources and enhance flexibility in their operations.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.