Web Hosting - South America | Statista Market Forecast

In 2025, the projected revenue in the Web Hosting market in South America is expected to reach US$3.92bn.
This revenue is estimated to grow annually at a rate of 17.07% from 2025 to 2029, resulting in a market volume of US$7.36bn by 2029.
Furthermore, the average Spend per Employee in the Web Hosting market in South America is projected to be US$18.84 in 2025.
When compared to other countries globally, United States is anticipated to generate the highest revenue in the Web Hosting market, reaching US$69.68bn in 2025.
In South America, Brazil leads the web hosting market with its growing demand for reliable and secure online solutions.

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

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Shared hosting, such as HostGator, GoDaddy, and DreamHost
Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
Virtual private server hosting, such as Liquid Web and OVHcloud
Colocation hosting, such as Equinix, Cologix, and Digital Realty

Website development, such as Squarespace, Wordpress, and Shopify
Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
Content creation, such as ClearVoice, Upwork, and Contently

IT Outsourcing: market data & analysis

The Web Hosting market in South America has been rapidly growing in recent years, driven by a number of factors unique to the region.

Customer preferences: South American customers place a high value on reliable and affordable web hosting services. They are also increasingly interested in environmentally-friendly options and are willing to pay a premium for green hosting. Additionally, many businesses in the region are looking for hosting providers that offer local language support and have a strong presence in the region.

Trends in the market: One major trend in the South American web hosting market is the increasing adoption of cloud hosting services. Businesses in the region are looking for scalable solutions that can adapt to changing demand and cloud hosting offers just that. Another trend is the growth of e-commerce in the region, which has led to an increased demand for hosting services that can handle high traffic volumes and provide secure payment processing.

Local special circumstances: One unique aspect of the South American market is the prevalence of small and medium-sized businesses. These companies often have limited budgets and require affordable hosting options that can still provide reliable service. Additionally, the region's geography can present challenges for hosting providers due to its vast size and varying levels of infrastructure development.

Underlying macroeconomic factors: The South American web hosting market is influenced by a number of macroeconomic factors, including political stability, currency exchange rates, and overall economic growth. In recent years, the region has seen a growing middle class and an increase in internet penetration, which has driven demand for web hosting services. However, political instability in some countries and fluctuations in currency exchange rates can make it difficult for hosting providers to operate in the region.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.

Web Hosting - South America

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