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Web Hosting - LATAM

LATAM
  • The Web Hosting market in LATAM is anticipated to witness significant growth in the coming years.
  • According to projections, the revenue in this market is estimated to reach US$7.00bn in 2025.
  • Furthermore, it is expected to exhibit a steady compound annual growth rate (CAGR 2025-2029) of 16.79%, resulting in a market volume of US$13.02bn by 2029.
  • When it comes to the average Spend per Employee in the Web Hosting market, it is projected to reach US$22.46 in 2025.
  • This indicates that companies in LATAM are likely to allocate their resources efficiently to maximize their revenue potential.
  • In terms of global comparison, it is worth mentioning that United States is anticipated to generate the highest revenue in the Web Hosting market, with an estimated amount of US$69.68bn in 2025.
  • This highlights the dominance of the US market in this segment.
  • "Due to the growing demand for online presence and e-commerce, Brazil's web hosting market is experiencing significant growth."

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Shared hosting, such as HostGator, GoDaddy, and DreamHost
  • Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
  • Virtual private server hosting, such as Liquid Web and OVHcloud
  • Colocation hosting, such as Equinix, Cologix, and Digital Realty
Out-Of-Scope
  • Website development, such as Squarespace, Wordpress, and Shopify
  • Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
  • Content creation, such as ClearVoice, Upwork, and Contently
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IT Outsourcing: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Web Hosting market in LATAM is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in LATAM are driving the growth of the Web Hosting market.

    As more individuals and businesses in the region recognize the importance of having an online presence, the demand for web hosting services has increased. Customers in LATAM are looking for reliable and affordable hosting solutions that can support their websites and online applications. They prefer providers that offer a wide range of hosting plans, including shared hosting, VPS hosting, and dedicated servers, to cater to their specific needs.

    Trends in the market are also contributing to the growth of the Web Hosting industry in LATAM. One major trend is the increasing adoption of cloud hosting services. Cloud hosting offers scalability, flexibility, and cost-effectiveness, making it an attractive option for businesses in the region.

    Additionally, there is a growing demand for managed hosting services, where the hosting provider takes care of the technical aspects of managing the servers, allowing businesses to focus on their core activities. Local special circumstances in LATAM are influencing the development of the Web Hosting market. The region has a large and growing population, with a significant number of internet users.

    This provides a vast customer base for web hosting providers to target. Additionally, LATAM has a thriving e-commerce sector, with more businesses launching online stores to reach a wider audience. These businesses require reliable web hosting services to ensure their websites are always accessible to customers.

    Underlying macroeconomic factors are also playing a role in the growth of the Web Hosting market in LATAM. The region has been experiencing economic growth in recent years, which has led to increased investment in technology and digital infrastructure. This has created a favorable environment for web hosting providers to expand their operations and attract new customers.

    Furthermore, the increasing internet penetration in LATAM is driving the demand for web hosting services, as more individuals and businesses go online. In conclusion, the Web Hosting market in LATAM is growing due to customer preferences for reliable and affordable hosting solutions, trends such as the adoption of cloud hosting and managed services, local special circumstances such as a large population and a thriving e-commerce sector, and underlying macroeconomic factors such as economic growth and increasing internet penetration. As the region continues to embrace the digital age, the demand for web hosting services is expected to further increase in LATAM.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Apr 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

    Modeling approach / Market size:

    Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    IT services - Statistics & Facts

    Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.
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    Meredith Alda
    Sales Manager

    Mon - Fri, 9am - 6pm (EST)

    Lodovica Biagi
    Director of Operations

    Mon - Fri, 9:30am - 5pm (GMT)

    Ayana Mizuno
    Junior Business Development Manager

    Mon - Fri, 10:00am - 6:00pm (JST)

    Carolina Dulin
    Group Director - LATAM

    Mon - Fri, 9am - 6pm (EST)

    Yolanda Mega
    Operations Manager

    Mon - Fri, 9am - 5pm (SGT)