The Eastern African region is experiencing a steady growth in the web hosting market, driven by increasing internet penetration and the growing number of small and medium-sized enterprises (SMEs) in the region.
Customer preferences: Customers in Eastern Africa are increasingly looking for affordable and reliable web hosting solutions. They are also looking for hosting providers that offer local support and have a good reputation for customer service. Additionally, customers are placing a greater emphasis on security and are looking for hosting providers that offer robust security features to protect their websites and data.
Trends in the market: One of the key trends in the Eastern African web hosting market is the increasing adoption of cloud hosting solutions. Cloud hosting offers numerous benefits, including scalability, flexibility, and cost-effectiveness, making it an attractive option for SMEs in the region. Another trend is the growing popularity of WordPress hosting, as more businesses in the region are using WordPress as their content management system (CMS) of choice.
Local special circumstances: One of the unique aspects of the Eastern African web hosting market is the high level of mobile internet usage in the region. This has led to a growing demand for mobile-optimized websites and web hosting solutions that are optimized for mobile devices. Additionally, the region has a large number of SMEs that are looking for affordable and reliable web hosting solutions to help them establish an online presence.
Underlying macroeconomic factors: The Eastern African region is experiencing strong economic growth, which is driving the growth of the web hosting market. Additionally, the region has a large and growing population, with a high proportion of young people who are tech-savvy and increasingly using the internet for business and personal purposes. This is creating a large and growing market for web hosting services in the region.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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