Web Hosting - Central & Western Europe

Revenue in the Web Hosting market is projected to reach US$38.13bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.29%, resulting in a market volume of US$84.63bn by 2029.
The average Spend per Employee in the Web Hosting market is projected to reach US$220.10 in 2024.
In global comparison, most revenue will be generated United States (US$58.30bn in 2024).

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

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Shared hosting, such as HostGator, GoDaddy, and DreamHost
Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
Virtual private server hosting, such as Liquid Web and OVHcloud
Colocation hosting, such as Equinix, Cologix, and Digital Realty

Website development, such as Squarespace, Wordpress, and Shopify
Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
Content creation, such as ClearVoice, Upwork, and Contently

The Web Hosting market in Central & Western Europe is experiencing steady growth due to increasing adoption of cloud technology and rising demand for online presence among businesses.

Customer preferences: Customers in Central & Western Europe are increasingly relying on cloud-based web hosting solutions due to their flexibility, scalability, and cost-effectiveness. Small and medium-sized enterprises (SMEs) are the major customers in the region, seeking affordable and reliable web hosting solutions to establish their online presence.

Trends in the market: Germany is the largest web hosting market in Central & Western Europe, with a highly competitive landscape and a high demand for managed hosting services. The country is witnessing a trend towards eco-friendly data centers and renewable energy sources to reduce the carbon footprint of web hosting services. In France, there is a growing demand for cloud-based web hosting services, particularly among SMEs. The country is also witnessing a trend towards hybrid cloud solutions, which offer the benefits of both public and private cloud hosting. The Netherlands is emerging as a key data center hub in the region, due to its favorable business environment and high-speed internet connectivity. The country is witnessing a trend towards modular data centers, which offer scalability and cost-effectiveness.

Local special circumstances: Central & Western Europe is home to a large number of SMEs, which are the major customers of web hosting services in the region. These businesses require affordable and reliable web hosting solutions to establish their online presence and compete with larger enterprises. The region is also witnessing a trend towards green web hosting solutions, as businesses become increasingly conscious of their environmental impact.

Underlying macroeconomic factors: The adoption of cloud-based web hosting solutions in Central & Western Europe is driven by underlying macroeconomic factors, such as the increasing digitization of businesses and the growing importance of online presence. The region is witnessing a trend towards remote working and e-commerce, which is driving demand for cloud-based solutions that offer flexibility and scalability. The availability of high-speed internet connectivity and the presence of a large number of data centers in the region are also contributing to the growth of the web hosting market. Additionally, the region is witnessing a trend towards eco-friendly web hosting solutions, driven by the growing awareness of environmental issues and the need to reduce carbon emissions.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.