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Key regions: China, Netherlands, Japan, Brazil, Germany
Lesotho, a small landlocked country in Southern Africa, has been steadily developing its Business Process Outsourcing (BPO) market in recent years.
Customer preferences: Lesotho's BPO market primarily caters to the English-speaking customer base, specifically in the United States, United Kingdom, and Australia. The country's skilled workforce is proficient in English, making it an attractive destination for companies looking to outsource their customer service, technical support, and back-office operations.
Trends in the market: One of the key trends in Lesotho's BPO market is the emergence of niche services. The country has been focusing on providing specialized services such as legal process outsourcing, medical transcription, and accounting services. This has helped the country differentiate itself from other outsourcing destinations and attract clients looking for specific expertise.Another trend is the growth of the domestic BPO market. Local companies are increasingly outsourcing their non-core functions to BPO providers in Lesotho, leading to the creation of new jobs and the development of a more robust BPO ecosystem.
Local special circumstances: Lesotho's BPO market is supported by a number of government initiatives aimed at developing the country's ICT sector. The government has established a number of technology parks and provided tax incentives to attract investors. Additionally, Lesotho's strategic location within the Southern African Development Community (SADC) makes it an attractive destination for companies looking to expand their operations in the region.
Underlying macroeconomic factors: Lesotho's BPO market is also benefiting from the country's stable political environment and improving economic conditions. The government has made efforts to diversify the economy away from its reliance on the textile industry, which has been hit hard by competition from other low-cost countries. The BPO sector is seen as a key driver of economic growth and job creation in the country.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
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