Market Insights Technology Devices Phones

Feature Phones - Southern Asia

Southern Asia

Revenue in the Feature Phones market is projected to reach US$3.31bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -4.79%, resulting in a market volume of US$2.72bn by 2028.
In global comparison, most revenue will be generated in India (US$2,159m in 2024).

Key regions: Germany, China, India, Russia, Mexico

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Methodology

Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.