Feature Phones - Southern Asia
Southern Asia- Revenue in the Feature Phones market is projected to reach US$3.31bn in 2024.
- Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -4.74%, resulting in a market volume of US$2.72bn by 2028.
- In global comparison, most revenue will be generated India (US$2bn in 2024).
Definition:
Feature phones are basic mobile phones with limited capabilities such as making calls and sending texts. They are a simple and affordable alternative to smartphones and are often marketed towards older people or those looking for a basic phone. Feature phones use a proprietary operating system and have a smaller screen, less powerful processor, and limited memory compared to smartphones.
Additional Information:
The market comprises revenue and revenue change. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Nokia, ZTE, and Alcatel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.
In-Scope
- Dumb phones, such as Nokia 3310 and Alcatel Go Flip 4
- Mobile phones in a classical sense, such as Apple iPhone 13 and OnePlus 9 Pro
Out-Of-Scope
- Smartphones with access to apps and high-speed internet, such as Apple iPhone 13 and OnePlus 9 Pro
- Mobile phones with advanced operating systems such as iOS or Android, such as Apple iPhone 13 Pro and Huawei P40 5G
