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Phones - Central & Western Europe

Central & Western Europe
  • Revenue in the Phones market is projected to reach US$42.11bn in 2024.
  • Smartphones dominates the market with a projected market volume of US$40.90bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.38%, resulting in a market volume of US$44.48bn by 2028.
  • In global comparison, most revenue will be generated China (US$110bn in 2024).

Definition:

The Phones market refers to the devices that enable voice communication, including smartphones, landline phones, and feature phones. The technology used in telephony continues to advance, with innovations in areas such as wireless connectivity, improved battery life, and larger displays. The introduction of 5G technology has the potential to revolutionize the Phones market by offering faster and more reliable connectivity, lower latency, and increased capacity.

Structure:

These are specific product categories within the Phones market, including:

  • Smartphones: These are mobile phones that offer advanced capabilities beyond basic voice communication, such as internet access, social media, and multimedia capabilities.
  • Feature Phones: These are basic mobile phones that offer basic voice and texting capabilities but lack advanced features such as internet access and multimedia capabilities.
  • Landline Phones: These are traditional telephone devices that are connected to a landline telephone network and typically require a physical connection to a wall socket.

Additional Information:

The market comprises revenue and revenue change. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, Samsung, Huawei, HP, Dell, and Sony. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.

In-Scope

  • Landline phones, such as Panasonic Corded Phones and AT&T Corded Phones
  • Feature phones, such as Nokia 3310 and Alcatel Go Flip 4
  • Smartphones, such as Apple iPhone and Google Pixel

Out-Of-Scope

  • Tablets and other larger devices with SIM card slots, such as Samsung Galaxy Tab S7 and Microsoft Surface Pro 7
  • Radio equipment such as interphones or walkie-talkies, such as Motorola T600 H2O Talkabout Radio and Midland GXT1000VP4
  • Additional devices for telecommunication sold separately (e.g., phone chargers, earphones), such as Apple AirPods and Bose QuietComfort Earbuds
Phones: market data & analysis - Cover

Market Insights report

Phones: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Smartphones are the defining topic of the overall Phones market. While the difference between industrialized and developing countries is less pronounced compared to other markets (e.g., Software), other influences play an important role. For instance, cultural factors are decisive. Thus, the popularity of “Bring Your Own Device” policies affects the sales of smartphones and other equipment. Like other IT markets the Phones segments are also driven by innovations. Especially the 5G adoption will force new market developments, as devices have to be adjusted due to the new communication technology.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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    Phones: market data & analysis - BackgroundPhones: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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