Key regions: France, Germany, Russia, Japan, United Kingdom
The trend to use mobile devices to establish a higher flexibility is shaping the PC market in business and private environments. This development is especially forced in during the impact of COVID-19, when working from home is daily business for many people. Companies will adapt to home office policies more and more. Therefore, they invest in new, often mobile, equipment which drives the market and especially innovative mobile products. Nevertheless, the laptop market in particular is benefiting from this trend.
Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.
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Mon - Fri, 9am - 6pm (EST)
