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Desktop PCs - Germany

Germany
  • Revenue in the Desktop PCs market is projected to reach US$1.19bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.07%, resulting in a market volume of US$1.19bn by 2028.
  • In global comparison, most revenue will be generated China (US$9.1bn in 2024).

Definition:

Desktop PCs are personal computers that are designed to be used on a desk or table. They consist of a separate monitor, keyboard, and mouse, which are connected to a central processing unit (CPU) that contains the computer's hardware and software components. Desktop PCs offer a wide range of features and capabilities, including web browsing, email, document creation, gaming, and multimedia playback. They can be more powerful than laptops due to their larger size, which allows for more powerful components and can also be more affordable. Desktop PCs are commonly used for work, gaming, and home entertainment, and can be easily customized and upgraded to meet specific needs.

Additional Information:

The market comprises revenue, revenue change, and brand shares. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, HP, Dell, Lenovo, and ASUS. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • Traditional desktop computers, such as Dell OptiPlex 5090 and HP Pavilion Desktop
  • All-in-one stations, such as Apple iMac and Microsoft Surface Studio
  • Gaming PCs, such as Alienware Aurora R10 and ROG Strix G35
  • Minis, such as Intel NUC (Next Unit of Computing) and ASUS VivoMini PC

Out-Of-Scope

  • Portable computers, such as Apple MacBook Air and Dell XPS 13
  • Servers, such as Dell PowerEdge R740 server and HPE ProLiant DL380 Gen10 server
  • Storage units, such as Synology DS920+ and QNAP TS-451+
  • PC accessories, such as Logitech MX Master 3 wireless mouse and Corsair K95 RGB Platinum XT gaming keyboard
  • Tablets, such as Samsung Galaxy Tab S7 and Microsoft Surface Pro 7
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Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The trend to use mobile devices to establish a higher flexibility is shaping the PC market in business and private environments. This development is especially forced in during the impact of COVID-19, when working from home is daily business for many people. Companies will adapt to home office policies more and more. Therefore, they invest in new, often mobile, equipment which drives the market and especially innovative mobile products. Nevertheless, the laptop market in particular is benefiting from this trend.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    A computer has several key features including a central processing unit (CPU), graphics processing unit (GPU), memory, and storage. Just like organs have specific roles in the body, each component in a computer has a unique function. The CPU is like the brain, directing operations, while the GPU is like the eyes, processing visual information. Beyond this, short-term memory helps store data that the CPU needs to access quickly, while storage acts as the computer’s long-term memory, holding files and programs for extended periods. With the optimum combination of components, computers are becoming ever more powerful and efficient.
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