Storage - Southern Asia

  • Southern Asia
  • Revenue in the Storage market is projected to reach US$1.25bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.08%, resulting in a market volume of US$1.93bn by 2029.
  • The average Spend per Employee in the Storage market is projected to reach US$1.73 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,930m in 2024).

Key regions: United Kingdom, Brazil, India, China, Indonesia

 
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Analyst Opinion

The Storage Market in the Data Center Market of Southern Asia has seen a slight decline in growth rate. This can be attributed to factors such as slow adoption of digital technologies, lack of health awareness among consumers, and limited availability of online storage services. Despite this, the market is expected to pick up pace in the near future with increasing demand for efficient data management solutions.

Customer preferences:
As data becomes increasingly integral to business operations, there is a growing demand for cost-effective and efficient data storage solutions in the Data Center Market. This has led to a rise in the adoption of cloud storage and data management services, as companies seek to optimize their storage infrastructure. Additionally, with the rise of e-commerce and online shopping in Southern Asia, there is a need for secure and reliable storage solutions to ensure the smooth functioning of online transactions and data transfer. This trend is expected to continue as the region experiences rapid urbanization and digital transformation.

Trends in the market:
In Southern Asia, the Storage Market within the Data Center Market is experiencing a surge in demand for cloud storage solutions, driven by the increasing adoption of digital technologies and the need for efficient data management. This trend is expected to continue, with the region's growing population and expanding digital infrastructure. As a result, industry players are investing in advanced storage technologies to cater to the rising demand and gain a competitive edge. This trend also presents opportunities for collaboration between local and global players, as well as potential challenges related to data security and privacy regulations.

Local special circumstances:
In Southern Asia, the Storage Market within the Data Center Market is heavily influenced by the region's rapidly growing digital economy and the increasing demand for cloud storage solutions. With countries like India and Indonesia experiencing a surge in internet users, the demand for data storage and management services is also on the rise. Additionally, cultural norms and government regulations play a significant role in shaping the market, such as data localization laws in countries like China and Vietnam. These factors create a unique landscape for the Storage Market in Southern Asia, with a strong focus on data security and compliance.

Underlying macroeconomic factors:
The Storage Market within the Data Center Market in Southern Asia is heavily impacted by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with favorable economic conditions and strong investment in digital storage solutions are experiencing faster market growth compared to regions with economic challenges and limited funding for technology. Additionally, the increasing adoption of cloud-based services and the growth of e-commerce are driving the demand for efficient and secure data storage solutions in the region.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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