Storage - South America

South America

Revenue in the Storage market is projected to reach US$1.50bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.25%, resulting in a market volume of US$2.23bn by 2029.
The average Spend per Employee in the Storage market is projected to reach US$7.25 in 2024.
In global comparison, most revenue will be generated in the United States (US$23,930m in 2024).

Key regions: United Kingdom, Brazil, India, China, Indonesia

Market

Region

Region comparison

Currency

Analyst Opinion

The Storage market in South America has been experiencing significant growth and development in recent years.

Customer preferences: Customers in South America are increasingly looking for storage solutions that offer high performance, scalability, and reliability. They are also placing a strong emphasis on data security and privacy, driving the demand for advanced encryption and security features in storage products.

Trends in the market: In Brazil, one of the largest markets in South America, there is a growing trend towards cloud storage solutions as businesses look to reduce costs and improve flexibility. Additionally, the adoption of flash storage technology is on the rise in countries like Argentina and Chile, driven by the need for faster data access and processing.

Local special circumstances: Political and economic instability in certain South American countries have impacted the Storage market in the region. For example, currency fluctuations in countries like Venezuela and Argentina have made it challenging for businesses to invest in storage infrastructure. Additionally, varying regulations across different countries in South America can create barriers for storage vendors looking to expand their operations in the region.

Underlying macroeconomic factors: The overall economic growth in South America plays a crucial role in the development of the Storage market. As countries in the region experience economic stability and growth, businesses are more willing to invest in storage solutions to support their operations and digital transformation initiatives. Additionally, increasing internet penetration and the rise of e-commerce in South America are driving the demand for storage solutions to store and manage large volumes of data generated online.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.