Storage - Central & Western Europe

Central & Western Europe

Revenue in the Storage market is projected to reach US$9.61bn in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.73%, resulting in a market volume of US$13.43bn by 2029.
The average Spend per Employee in the Storage market is projected to reach US$55.20 in 2025.
In global comparison, most revenue will be generated in the United States (US$27,100m in 2025).

Key regions: United Kingdom, Brazil, India, China, Indonesia

Market

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Analyst Opinion

The Storage Market in Central & Western Europe is experiencing a decline in growth due to various factors, such as the increasing adoption of cloud storage and the shift towards virtualization. This trend is driven by the need for cost-effective and flexible data storage solutions in the region.

Customer preferences: The rise of cloud computing and the growing adoption of virtualization have led to a surge in demand for storage solutions within the Data Center Market. As data storage needs continue to grow, more companies are turning to software-defined storage and hyper-converged infrastructure solutions. This shift is driven by the need for efficient and scalable storage options, as well as the increasing preference for agile and flexible IT infrastructure. Additionally, the rise of big data and the Internet of Things (IoT) has also contributed to the demand for storage solutions that can handle large volumes of data.

Trends in the market: In Central & Western Europe, the Storage Market within the Data Center Market is experiencing a surge in demand for cloud storage solutions, as businesses seek to optimize their IT infrastructure and reduce costs. Additionally, there is a growing trend of integrating artificial intelligence (AI) and machine learning (ML) technologies into storage systems, enabling more efficient data management and analysis. This trend is significant as it allows businesses to store and process large amounts of data in a cost-effective and streamlined manner. However, there may be potential implications for traditional storage providers as they may need to adapt to the changing market landscape and invest in AI and ML capabilities to remain competitive.

Local special circumstances: In Central and Western Europe, the Storage Market within the Data Center Market is heavily influenced by the region's strict data privacy laws and regulations. This has led to the development of advanced data security solutions, driving the demand for storage infrastructure. Additionally, the region's focus on renewable energy sources has resulted in a push for energy-efficient storage solutions. These unique factors, combined with the region's mature and technology-savvy market, make Central and Western Europe a key player in the global Storage Market within the Data Center Market.

Underlying macroeconomic factors: The Storage Market within the Data Center Market in Central & Western Europe is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in IT infrastructure. Countries with strong economic growth and supportive policies for the data center industry, such as tax incentives and favorable regulations, are experiencing faster market growth compared to those with limited resources and restrictive regulations. Moreover, the rising demand for cloud storage solutions and the increasing adoption of digital transformation strategies in various industries are driving the growth of the storage market in this region.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.