Key regions: Japan, India, China, United Kingdom, Europe
The Servers market in EU-27 is experiencing a shift in customer preferences towards more energy-efficient and high-performance server solutions, driven by the increasing demand for cloud computing services and data processing capabilities.
Customer preferences: Customers in the EU-27 region are increasingly opting for servers that offer higher processing power, improved data storage capacity, and enhanced energy efficiency. This trend is fueled by the growing adoption of cloud computing services, big data analytics, and artificial intelligence applications, which require robust and scalable server infrastructure to support their operations. Additionally, there is a rising awareness among customers about the environmental impact of data centers, prompting them to choose servers that are designed to minimize energy consumption and reduce carbon emissions.
Trends in the market: One of the notable trends in the Servers market in EU-27 is the growing popularity of modular and microserver solutions. These compact and energy-efficient servers are well-suited for hyperscale data centers and cloud service providers looking to optimize their server infrastructure for better performance and cost-effectiveness. Another trend is the increasing demand for servers equipped with advanced security features to protect sensitive data and ensure regulatory compliance in the wake of stringent data protection laws such as GDPR.
Local special circumstances: In the EU-27 region, there are specific regulations and initiatives aimed at promoting energy efficiency and sustainability in the IT sector. This has led to a greater emphasis on eco-friendly server solutions that consume less power and produce lower carbon emissions. Moreover, the presence of a highly competitive market with a mix of local and international server vendors has resulted in a wide range of product offerings catering to diverse customer needs and preferences.
Underlying macroeconomic factors: The Servers market in EU-27 is also influenced by macroeconomic factors such as technological advancements, digital transformation initiatives across industries, and overall economic stability. As businesses increasingly rely on data-driven insights to gain a competitive edge, the demand for high-performance servers is expected to remain strong. Additionally, the ongoing shift towards remote work and online services has further accelerated the need for reliable and efficient server infrastructure to support digital operations across the region.
Data coverage:
The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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