Skip to main content
  1. Market Insights
  2. Technology
  3. Artificial Intelligence
  4. Natural Language Processing

Speech-based NLP - Asia

Asia
  • The market size in the Speech-based NLP market is projected to reach US$11.32bn in 2025.
  • The market size is expected to show an annual growth rate (CAGR 2025-2031) of 26.84%, resulting in a market volume of US$47.15bn by 2031.
  • In global comparison, the largest market size will be United States (US$8.74bn in 2025).

Market Size

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

Analyst Opinion

The Speech-based NLP Market in Asia is experiencing average growth due to the increasing adoption of AI and NLP technologies, growing health awareness, and the convenience of online services. These factors are driving the market's significant growth, making it a lucrative sector in the Artificial Intelligence Market in the region.

Customer preferences:
As the use of voice assistants and smart speakers becomes more prevalent in Asia, consumers are becoming more comfortable with using speech-based NLP technology in their daily lives. This is leading to a growing demand for speech-to-text and voice recognition solutions, particularly in languages such as Chinese, Japanese, and Korean. Additionally, with the increasing adoption of smartphones and the internet, there is a rising need for multilingual NLP capabilities to cater to the diverse linguistic preferences of consumers. This trend is expected to continue as more Asian countries embrace AI technology in their everyday routines.

Trends in the market:
In Asia, there is a rising trend of using speech-based NLP technology in customer service and call centers, with companies increasingly adopting chatbots and virtual assistants to improve efficiency and enhance customer experience. This trend is expected to continue, driven by the growing demand for automated and personalized customer interactions. Moreover, in countries like China and India, the use of speech recognition and natural language understanding in language translation is gaining momentum, facilitating cross-border communication and business transactions. These developments indicate the potential for growth and innovation in the Speech-based NLP Market of the Natural Language Processing Market within the Artificial Intelligence Market, making it a lucrative market for industry stakeholders to invest in and capitalize on.

Local special circumstances:
In Asia, the Speech-based NLP Market of the Natural Language Processing Market within the Artificial Intelligence Market is experiencing rapid growth due to the region's large population and high smartphone usage. In China, the market is driven by the government's investments in AI technology and the country's fast-growing e-commerce sector. In Japan, the market is influenced by the country's aging population, leading to the development of AI-powered healthcare solutions. Similarly, in South Korea, the market is driven by the country's fast-paced and tech-savvy culture, resulting in the adoption of speech-based NLP technology in various industries. Additionally, in Southeast Asian countries like Indonesia and Vietnam, the market is expanding due to the rise of the digital economy and the increasing demand for AI-powered customer service solutions.

Underlying macroeconomic factors:
The Speech-based NLP Market of the Natural Language Processing Market within the Artificial Intelligence Market in Asia is influenced by macroeconomic factors such as technological advancements, government support, and investment in AI infrastructure. Countries with favorable regulatory environments and strong investment in AI technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing demand for AI-powered solutions in various industries, such as healthcare, finance, and customer service, is driving the market growth in Asia. The region's growing economy, increasing disposable income, and rising adoption of advanced technologies are also contributing to the growth of the Speech-based NLP Market in Asia.

Global Comparison

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Mar 2025

SOURCE: Statista Market Insights

Methodology

Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

Technology

XMO_REPORT_PROMO_HEADLINE

Artificial Intelligence: in-depth market analysis - BackgroundArtificial Intelligence: in-depth market analysis - Cover

Key Market Indicators

NOTES: Based on data from IMF, World Bank, UN and Eurostat

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

OUTLOOK_EXPLORE_RELATED_TOPICS

Artificial intelligence (AI) worldwide - statistics & facts

Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 244 billion U.S. dollars in 2025 and is expected to grow well beyond that to over 800 million U.S. dollars by 2030.
OUTLOOK_MORE_DATA_ON_TOPIC

OUTLOOK_EXPLORE_RELATED_TOPICS

Artificial intelligence (AI) in the U.S. - statistics & facts

Artificial intelligence (AI), the technology that allows digital computers or computer-controlled robots to perform tasks more commonly associated with intelligent beings, has been leaping into the limelight following the release of a wide variety of Generative AI models in 2023. The United States, being the largest economy in the world, has a natural advantage. Although human-like androids such as those portrayed in the science fiction movie Blade Runner are still far from reality, applications of AI such as smartphone virtual assistants and industrial robots are already widespread in U.S. society. The industry’s powerful ability to improve efficiency and increase productivity has made it of strategic importance to U.S. industries and government, both of which push the U.S. lead in the AI race.
OUTLOOK_MORE_DATA_ON_TOPIC

Contact

Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager
Tel

+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Lodovica Biagi
Director of Operations
Tel

+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Ayana Mizuno
Business Development Manager

Mon - Fri, 10:00am - 6:00pm (JST)

Carolina Dulin
Group Director - LATAM
Tel

+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager
Tel

+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)