Skip to main content
  1. Market Insights
  2. Technology
  3. Artificial Intelligence
  4. Computer Vision

Facial Recognition - United States

United States
  • The market size in the Facial Recognition market is projected to reach US$1.47bn in 2025.
  • The market size is expected to show an annual growth rate (CAGR 2025-2030) of 8.90%, resulting in a market volume of US$2.25bn by 2030.
  • In global comparison, the largest market size will be United States (US$1.47bn in 2025).

Definition:
Facial recognition, as part of computer vision, is a technology that involves the identification and verification of individuals by analyzing and comparing unique facial features. It uses algorithms to capture, analyze, and match facial patterns from images or video frames. By extracting key facial landmarks and characteristics, such as the distance between the eyes, the shape of the nose, and the contours of the face, facial recognition systems can accurately recognize and authenticate individuals. The applications for this technology are diverse and include the areas of access control, surveillance, user authentication, and personalized experiences in digital platforms.

Additional Information:

The market comprises two key performance indicators: market sizes and market sizes by industry. Market sizes are generated by the funding amount of Computer Vision companies. Key players of the market include companies such as Nvidia, Intel, and IBM.

For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Technologies that use machine learning algorithms to analyze and identify human faces in digital images and/or videos, such as face detection and recognition software
  • Products and services that use facial recognition technology, such as security systems, mobile devices, and augmented reality apps.
Out-Of-Scope
  • Technologies that do not rely on facial recognition, such as voice recognition and image recognition technologies that do not specifically target faces
  • Products and services that do not use facial recognition technology, such as physical goods and traditional customer service support.
Artificial Intelligence: in-depth market analysis - Cover

Market Insights report

Artificial Intelligence: in-depth market analysis
Study Details

    Value

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update:

    Market Size

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Facial Recognition Market in the US is experiencing subdued growth due to various factors. These include the slow adoption of digital technologies, lack of consumer awareness, and concerns over privacy and security. However, the convenience offered by online facial recognition services may drive growth in the future.

    Customer preferences:
    As facial recognition technology continues to advance, consumer acceptance and adoption of this AI-driven solution is growing. This trend is driven by the need for enhanced security and convenience in various industries, such as banking, retail, and government. Additionally, the increasing use of facial recognition in personal devices, such as smartphones, is also contributing to its popularity among consumers. This shift towards biometric authentication is also fueled by the rise of contactless technologies, particularly in the wake of the COVID-19 pandemic.

    Trends in the market:
    In the United States, the Facial Recognition Market of the Computer Vision Market within the Artificial Intelligence Market is experiencing a surge in demand due to its potential for enhancing security and streamlining identification processes. Additionally, there is a growing trend of integrating facial recognition technology into various industries, such as retail and healthcare. This trend is expected to continue in the coming years, with significant implications for industry stakeholders, including increased market competition and potential regulatory challenges.

    Local special circumstances:
    In the United States, the Facial Recognition market is heavily influenced by the country's strict privacy laws and regulations. This has led to a slower adoption of the technology compared to other markets. Additionally, cultural concerns surrounding the use of facial recognition technology have sparked debates and protests, leading to further regulatory scrutiny. In contrast, countries like China have fewer privacy regulations and a more accepting cultural attitude towards facial recognition, leading to a faster growth rate in this market.

    Underlying macroeconomic factors:
    The growth of the Facial Recognition Market within the Computer Vision Market of the Artificial Intelligence Market in the United States is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in digital infrastructure. The United States has a strong regulatory environment and is a leading investor in AI technologies, positioning it as a major player in the global market. Additionally, the increasing use of facial recognition technology in various industries, such as security and marketing, is driving demand and contributing to market growth. Furthermore, the United States has a large population and high disposable income, making it a lucrative market for facial recognition technology.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

    Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

    Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

    Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

    Technology

    Access more Market Insights on Technology topics with our featured report

    Artificial Intelligence: in-depth market analysis - BackgroundArtificial Intelligence: in-depth market analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Artificial intelligence (AI) worldwide - statistics & facts

    Artificial intelligence evokes images of supercomputer assistants, machines that can think creatively, and, to some, scenes from their favorite sci-fi movie. The reality, despite not being as futuristic, is not far off from this. AI refers to the ability of a computer or machine to mimic the competencies of the human mind, which often learns from previous experiences to understand and respond to language, decisions, and problems. The market for AI technologies is vast, amounting to around 200 billion U.S. dollars in 2023 and is expected to grow well beyond that to over 1.8 trillion U.S. dollars by 2030.
    More data on the topic

    Explore more high-quality data on related topic

    Artificial intelligence (AI) in the U.S. - statistics & facts

    Artificial intelligence (AI), the technology that allows digital computers or computer-controlled robots to perform tasks more commonly associated with intelligent beings, has been leaping into the limelight following the release of a wide variety of Generative AI models in 2023. The United States, being the largest economy in the world, has a natural advantage. Although human-like androids such as those portrayed in the science fiction movie Blade Runner are still far from reality, applications of AI such as smartphone virtual assistants and industrial robots are already widespread in U.S. society. The industry’s powerful ability to improve efficiency and increase productivity has made it of strategic importance to U.S. industries and government, both of which push the U.S. lead in the AI race.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.
    Meredith Alda
    Sales Manager

    Mon - Fri, 9am - 6pm (EST)

    Lodovica Biagi
    Director of Operations

    Mon - Fri, 9:30am - 5pm (GMT)

    Ayana Mizuno
    Junior Business Development Manager

    Mon - Fri, 10:00am - 6:00pm (JST)

    Carolina Dulin
    Group Director - LATAM

    Mon - Fri, 9am - 6pm (EST)

    Yolanda Mega
    Operations Manager

    Mon - Fri, 9am - 5pm (SGT)