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Facial Recognition - North America

North America
  • The market size in the Facial Recognition market is projected to reach US$1.50bn in 2024.
  • The market size is expected to show an annual growth rate (CAGR 2024-2030) of 9.35%, resulting in a market volume of US$2.57bn by 2030.
  • In global comparison, the largest market size will be United States (US$1.32bn in 2024).

Definition:
Facial recognition, as part of computer vision, is a technology that involves the identification and verification of individuals by analyzing and comparing unique facial features. It uses algorithms to capture, analyze, and match facial patterns from images or video frames. By extracting key facial landmarks and characteristics, such as the distance between the eyes, the shape of the nose, and the contours of the face, facial recognition systems can accurately recognize and authenticate individuals. The applications for this technology are diverse and include the areas of access control, surveillance, user authentication, and personalized experiences in digital platforms.

Additional Information:

The market comprises two key performance indicators: market sizes and market sizes by industry. Market sizes are generated by the funding amount of Computer Vision companies. Key players of the market include companies such as Nvidia, Intel, and IBM.

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In-Scope

  • Technologies that use machine learning algorithms to analyze and identify human faces in digital images and/or videos, such as face detection and recognition software
  • Products and services that use facial recognition technology, such as security systems, mobile devices, and augmented reality apps.

Out-Of-Scope

  • Technologies that do not rely on facial recognition, such as voice recognition and image recognition technologies that do not specifically target faces
  • Products and services that do not use facial recognition technology, such as physical goods and traditional customer service support.
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Study Details

    Market Size

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Facial Recognition Market in North America is facing subdued growth, impacted by factors such as privacy concerns and accuracy issues. The market is driven by the convenience of facial recognition technology and increasing adoption of AI in computer vision.

    Customer preferences:
    Consumers in North America are showing a growing interest in facial recognition technology, particularly in the fields of security and marketing. This trend is fueled by the increasing concern for personal safety and the convenience offered by facial recognition systems in various industries. Moreover, as the region experiences a growing aging population, there is a rising demand for assistive technologies that utilize facial recognition for medical assistance and personalized care. This reflects a shift towards more digitally-driven solutions in the healthcare industry.

    Trends in the market:
    In North America, the Facial Recognition Market of the Computer Vision Market within the Artificial Intelligence Market is experiencing a surge in demand due to its potential uses in various industries, such as security and marketing. There is also a growing trend of incorporating facial recognition technology in smartphones and other devices. This trend is expected to continue as advancements in AI technology make it more accurate and reliable. However, there are concerns regarding privacy and data security, which may lead to stricter regulations in the future. Additionally, there is a growing interest in using facial recognition for emotion detection and biometric authentication, which could have significant implications for the industry.

    Local special circumstances:
    In North America, the Facial Recognition market is driven by the increasing adoption of advanced technologies and the need for enhanced security measures in public and private sectors. The market is also influenced by strict regulatory policies for data privacy and security. In the US, the market is dominated by major players such as Amazon and Microsoft, while in Canada, the market is driven by the government's investment in AI research and development. In Mexico, the market is propelled by the growing demand for facial recognition in the retail and transportation sectors.

    Underlying macroeconomic factors:
    The Facial Recognition Market of the Computer Vision Market within the Artificial Intelligence Market in North America is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in AI infrastructure. The region's stable economic conditions, along with supportive regulatory frameworks, have led to the rapid adoption of facial recognition technology in various industries. Furthermore, the increasing demand for improved security solutions and the growing awareness of the benefits of AI in business operations are driving the market's growth in North America.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the funding values from different industries for the market.

    Modeling approach / Market size:Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports, funding data, and third-party data. In addition, we use relevant key market indicators and data from country-specific associations such as GDP, number of internet users, number of secure internet servers, and internet penetration. This data helps us estimate the market size for each country individually.

    Forecasts:In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are the level of digitalization, the number of secure internet servers, and the revenue of the Public Cloud market.

    Additional Notes: The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russian-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the market is updated on an ad-hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is weighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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