Key regions: Singapore, India, Indonesia, Germany, Saudi Arabia
The Package Holidays market in Tunisia has been experiencing a significant growth in recent years, attracting a diverse range of tourists looking for convenient and all-inclusive travel options.
Customer preferences: Travelers in Tunisia have shown a strong preference for package holidays due to the convenience and affordability they offer. Tourists are increasingly looking for hassle-free travel experiences that include accommodation, meals, and activities all bundled into one package. This trend is in line with global preferences where travelers seek convenience and value for money in their holiday choices.
Trends in the market: One of the notable trends in the Package Holidays market in Tunisia is the increasing demand for personalized and experiential travel packages. Tour operators are now offering more tailored experiences that cater to the specific interests and preferences of travelers, such as cultural tours, culinary experiences, and adventure activities. This trend reflects a growing desire among tourists for unique and authentic travel experiences that go beyond the traditional holiday package.
Local special circumstances: Tunisia's strategic location on the Mediterranean coast, rich history, and diverse cultural heritage make it a popular destination for tourists seeking both relaxation and exploration. The country's beautiful beaches, ancient ruins, and vibrant markets attract a wide range of visitors, from sun-seekers to history enthusiasts. The availability of a variety of package holiday options that cater to different interests and budgets further enhances Tunisia's appeal as a travel destination.
Underlying macroeconomic factors: The growth of the Package Holidays market in Tunisia can also be attributed to favorable macroeconomic factors, such as government initiatives to promote tourism, infrastructure development, and stability in the region. The Tunisian government's efforts to attract foreign investment in the tourism sector and improve the overall visitor experience have contributed to the market's expansion. Additionally, the country's relatively lower cost of living compared to other Mediterranean destinations makes it an attractive and affordable option for travelers seeking a budget-friendly holiday experience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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