Key regions: Singapore, India, Indonesia, Germany, Saudi Arabia
The Package Holidays market in Switzerland has been experiencing notable developments in recent years.
Customer preferences: Travelers in Switzerland are increasingly seeking convenience and hassle-free holiday experiences, which has led to a growing demand for package holidays. Customers prefer the ease of booking an all-inclusive package that includes accommodation, transportation, and activities, allowing them to relax and enjoy their vacation without the stress of planning every detail.
Trends in the market: One of the key trends in the Swiss package holidays market is the rise of personalized and tailored packages to cater to the diverse preferences of travelers. Tour operators are offering unique experiences and customized itineraries to attract customers looking for more exclusive and authentic holiday options. Additionally, there is a growing interest in sustainable and eco-friendly travel packages, reflecting the increasing awareness and concern for environmental issues among Swiss travelers.
Local special circumstances: Switzerland's picturesque landscapes, charming cities, and well-preserved cultural heritage make it a popular destination for both domestic and international tourists. The country's reputation for luxury and high-quality service also influences the package holidays market, with travelers willing to pay premium prices for top-notch experiences. Furthermore, Switzerland's strategic location in the heart of Europe makes it a convenient hub for exploring neighboring countries, leading to the development of multi-destination package tours.
Underlying macroeconomic factors: The stable and prosperous economy in Switzerland has contributed to the growth of the package holidays market, as consumers have more disposable income to spend on leisure activities. Additionally, the strong Swiss franc has made outbound travel more affordable for Swiss residents, encouraging them to explore international destinations through packaged holiday deals. The country's well-developed tourism infrastructure and efficient transportation network further support the expansion of the package holidays market in Switzerland.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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Mon - Fri, 10:00am - 6:00pm (JST)
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Mon - Fri, 9am - 6pm (EST)
