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Package Holidays - Romania

Romania
  • By 2024, Romania's Package Holidays market sector is anticipated to generate a revenue of US$1.42bn.
  • The revenue is expected to observe an annual growth rate (CAGR 2024-2029) of 5.07%, ultimately resulting in a projected market volume of US$1.81bn by 2029.
  • Additionally, the number of users in the Package Holidays market is expected to reach 2.08m users by 2029, with user penetration estimated to increase from 9.5% in 2024 to 10.9% by 2029.
  • The average revenue per user (ARPU) is projected to be US$761.80.
  • Furthermore, online sales are expected to account for 55% of total revenue by 2029.
  • It is interesting to note that China is expected to generate the most revenue globally, amounting to US$49bn in 2024, in comparison to other countries.
  • Romanian consumers are increasingly opting for all-inclusive package holidays to popular Mediterranean destinations.

Definition:

The Package Holidays market comprises of travel deals booked via online and offline travel agencies (e.g. Opodo, Expedia), directly from a tour operator (e.g. TUI) in a travel agency or by telephone. Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.

Additional Information:

The main performance indicators of the Package Holidays market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of travelers. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Contains travel and accommodation, further provisions can be included such as catering and tourist services

Out-Of-Scope

  • Non-packaged travel bookings
Package Holidays: market data & analysis - Cover

Market Insights report

Package Holidays: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Package Holidays market in Romania has been experiencing notable growth and development in recent years.

    Customer preferences:
    Travelers in Romania are increasingly seeking convenience and value for money when planning their holidays. The all-inclusive nature of package holidays appeals to customers looking for hassle-free travel experiences where accommodation, meals, and activities are bundled together. Additionally, the peace of mind that comes with having everything organized by a single provider is becoming more attractive to Romanian tourists.

    Trends in the market:
    One significant trend in the Romanian Package Holidays market is the rising interest in domestic destinations. As more people look to explore their own country, tour operators are expanding their offerings to include packages to various regions within Romania. This trend is driven by a growing appreciation for the country's natural beauty, cultural heritage, and unique experiences that can be found closer to home. Another trend shaping the market is the increasing popularity of personalized and experiential holidays. Travelers are seeking unique and authentic experiences that allow them to immerse themselves in the local culture. To cater to this demand, package holiday providers in Romania are diversifying their offerings to include off-the-beaten-path destinations, hands-on activities, and interactions with locals.

    Local special circumstances:
    Romania's diverse landscape, which includes the Carpathian Mountains, the Black Sea coast, and charming medieval towns, presents a unique opportunity for the Package Holidays market. Tour operators are capitalizing on these attractions by designing packages that showcase the country's natural beauty, history, and traditions. Additionally, Romania's rich cultural heritage, which encompasses influences from various civilizations, adds a layer of depth and authenticity to the travel experiences offered in package holidays.

    Underlying macroeconomic factors:
    The growth of the Package Holidays market in Romania is also influenced by macroeconomic factors such as rising disposable incomes and changing consumer preferences. As more Romanians have the financial means to travel, the demand for convenient and affordable holiday options is increasing. Furthermore, the shift towards experiences over material possessions is driving the demand for package holidays that offer unique and memorable moments for travelers.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    User Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

    Mobility

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    Package Holidays: market data & analysis - BackgroundPackage Holidays: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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