Key regions: Singapore, India, Indonesia, Germany, Saudi Arabia
The Package Holidays market in Jordan has been experiencing significant growth in recent years, reflecting the changing preferences and behaviors of customers in the country.
Customer preferences: Customers in Jordan are increasingly seeking convenience and hassle-free travel experiences, which has led to a growing demand for package holidays. These all-inclusive offerings provide travelers with a one-stop solution for their accommodation, transportation, and activities, allowing them to relax and enjoy their vacations without having to worry about planning and logistics.
Trends in the market: One of the key trends in the Package Holidays market in Jordan is the rise of personalized and experiential travel packages. Travelers are looking for unique and authentic experiences that allow them to immerse themselves in the local culture and traditions of the destinations they visit. As a result, tour operators and travel agencies are focusing on creating tailored packages that cater to these specific preferences.
Local special circumstances: Jordan's rich history, diverse landscapes, and cultural heritage make it a unique and compelling destination for travelers. The country is home to iconic historical sites such as Petra and Jerash, as well as the stunning landscapes of the Wadi Rum desert and the Dead Sea. These attractions, combined with warm hospitality and delicious cuisine, contribute to the popularity of package holidays in Jordan.
Underlying macroeconomic factors: The stability and security of Jordan as a travel destination play a crucial role in the growth of the Package Holidays market. As the country continues to invest in its tourism infrastructure and promote itself as a safe and welcoming destination, more international tourists are choosing Jordan for their holidays. Additionally, the government's efforts to streamline visa processes and improve transportation networks have made it easier for travelers to visit the country, further boosting the demand for package holidays.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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