Key regions: Malaysia, Europe, Singapore, Vietnam, United States
Mauritius, known for its pristine beaches and vibrant culture, has seen a significant growth in its Travel & Tourism market in recent years.
Customer preferences: Travelers visiting Mauritius are increasingly seeking unique and immersive experiences, moving away from traditional sightseeing tours to more authentic interactions with the local culture. This shift in preferences has led to a rise in demand for eco-friendly accommodations, locally sourced cuisine, and sustainable tourism practices.
Trends in the market: One of the notable trends in the Travel & Tourism market in Mauritius is the growing popularity of adventure tourism. Tourists are now looking for adrenaline-pumping activities such as hiking, water sports, and zip-lining, which has spurred the development of new adventure-based tour packages and services on the island. Additionally, wellness tourism has also gained traction, with an increasing number of visitors seeking relaxation and rejuvenation through spa retreats and yoga sessions.
Local special circumstances: Mauritius' unique geographical location in the Indian Ocean, coupled with its rich cultural heritage, sets it apart as a desirable travel destination. The island's diverse landscape, ranging from lush forests to crystal-clear lagoons, offers a wide array of activities for tourists to explore. Furthermore, the warm hospitality of the Mauritian people and their vibrant festivals and events add to the allure of the destination.
Underlying macroeconomic factors: The steady economic growth and political stability in Mauritius have played a crucial role in driving the expansion of the Travel & Tourism market. The government's focus on infrastructure development, such as the expansion of airports and road networks, has made it easier for tourists to travel within the country. Additionally, initiatives to promote Mauritius as a year-round destination have helped in attracting visitors beyond the peak tourist season.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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