Key regions: Vietnam, Indonesia, United Kingdom, Malaysia, Saudi Arabia
The Hotels market in Ivory Coast has been experiencing significant growth in recent years, driven by various factors that have shaped customer preferences and market trends.
Customer preferences: Customers in Ivory Coast are increasingly seeking unique and authentic experiences when choosing accommodations, leading to a rise in demand for boutique hotels and eco-friendly lodgings. This shift in preferences is influenced by global trends towards sustainable tourism and personalized travel experiences.
Trends in the market: One notable trend in the Hotels market in Ivory Coast is the increasing presence of international hotel chains, attracted by the country's growing economy and tourism sector. This influx of global hotel brands has raised the overall standard of accommodations in the country, offering customers a wider range of options to choose from. Additionally, the government's efforts to promote tourism and improve infrastructure have contributed to the expansion of the Hotels market.
Local special circumstances: Ivory Coast's unique cultural heritage and natural attractions, such as its beautiful beaches and national parks, play a significant role in driving the Hotels market. Tourists are drawn to the country's rich history, vibrant arts scene, and diverse wildlife, creating opportunities for hoteliers to cater to different types of travelers. The local hospitality industry has also been influenced by traditional practices and customs, adding a distinct flavor to the overall customer experience.
Underlying macroeconomic factors: The economic growth and stability in Ivory Coast have had a positive impact on the Hotels market, as rising incomes and improved infrastructure have made travel more accessible to both domestic and international visitors. Additionally, government initiatives to promote the tourism sector, such as investment in transportation and marketing campaigns, have further boosted the demand for accommodations in the country. Overall, the Hotels market in Ivory Coast is poised for continued growth as it capitalizes on these favorable macroeconomic conditions.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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