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Cruises - Philippines

Philippines
  • By 2025, the revenue in the Cruises market in the Philippines is projected to reach US$31.86m.
  • It is expected that the revenue will show an annual growth rate (CAGR 2025-2029) of 12.16%, resulting in a projected market volume of US$50.43m by 2029.
  • Additionally, the number of users in the Cruises market is expected to amount to 135.04k users by 2029, with a user penetration of 0.05% in 2025 and an expected increase to 0.11% by 2029.
  • The average revenue per user (ARPU) is expected to be US$479.48.
  • Furthermore, it is projected that 20% of the total revenue in the Cruises market in the Philippines will be generated through online sales by 2029.
  • In a global comparison, United States is expected to generate the most revenue in the Cruises market, with a projected revenue of US$26bn in 2025.
  • The Philippines' cruise market is on the rise, with the country's archipelagic beauty and rich cultural heritage attracting more and more international tourists.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope
  • Multi-day cruises
  • Ocean cruises and river cruises
Out-Of-Scope
  • Trips by ferry (including trips with overnight stay)
  • Trips by ferry mainly for transport purposes
Cruises: market data & analysis - Cover

Market Insights report

Cruises: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Key Players

    Most recent update:

    Source: Statista Market Insights

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Cruises market in the Philippines has been experiencing significant growth and development in recent years.

    Customer preferences:
    Customers in the Philippines are increasingly looking for unique and experiential travel options, which has led to a growing interest in cruises. The appeal of an all-inclusive travel experience, combined with the opportunity to visit multiple destinations in one trip, has attracted a wide range of customers, including both domestic and international travelers.

    Trends in the market:
    One of the key trends in the Cruises market in the Philippines is the expansion of cruise offerings to cater to different customer segments. From family-friendly cruises to luxury voyages, cruise companies are diversifying their products to meet the evolving preferences of travelers in the region. Additionally, themed cruises and special events onboard have gained popularity, adding a new dimension to the cruising experience.

    Local special circumstances:
    The geographical location of the Philippines, with its thousands of islands and picturesque coastlines, makes it an ideal destination for cruise tourism. The country's rich cultural heritage and natural beauty offer unique attractions for cruise passengers, contributing to the overall appeal of the destination. Furthermore, the warm hospitality and friendliness of the Filipino people enhance the overall cruise experience for travelers.

    Underlying macroeconomic factors:
    The growing economy and increasing disposable income levels in the Philippines have played a significant role in driving the growth of the Cruises market. As more people have the financial means to afford luxury travel experiences, the demand for cruises has seen a steady rise. Additionally, government initiatives to promote tourism and improve infrastructure have made the Philippines a more attractive destination for cruise companies, further fueling the market expansion.

    Users

    Most recent update:

    Source: Statista Market Insights

    User Demographics

    Most recent update:

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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    Cruises: market data & analysis - BackgroundCruises: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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