Definition:
A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.Additional Information:
The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Cruises market in Malawi has been experiencing significant growth and development in recent years.
Customer preferences: Cruise passengers in Malawi are increasingly seeking unique and authentic experiences, driving demand for cruises that offer cultural immersion and interaction with local communities. Customers are also showing a preference for eco-friendly and sustainable cruise options, reflecting a growing global trend towards responsible tourism.
Trends in the market: One notable trend in the Malawian Cruises market is the rise of small boutique cruise operators offering specialized itineraries on the country's scenic lakes and rivers. These operators cater to niche markets such as adventure seekers, birdwatchers, and cultural enthusiasts, providing personalized and off-the-beaten-path experiences. Additionally, the increasing popularity of themed cruises, such as culinary or wellness-focused journeys, is also shaping the market in Malawi.
Local special circumstances: Malawi's unique geography, with its stunning freshwater lakes and picturesque rivers, provides a natural advantage for the development of the Cruises market. The country's relatively stable political environment and growing tourism infrastructure further support the expansion of cruise offerings. Additionally, the rich cultural heritage and warm hospitality of the Malawian people contribute to the overall appeal of cruises in the region.
Underlying macroeconomic factors: The growing middle class in Malawi, combined with rising disposable incomes, is fueling domestic demand for leisure activities such as cruises. Government initiatives to promote tourism and improve transportation infrastructure are also boosting the Cruises market in the country. Furthermore, strategic partnerships between local tour operators and international cruise companies are helping to enhance the quality of cruise experiences available in Malawi.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights