Cruises - Germany | Statista Market Forecast

Germany is expected to contribute significantly to the Cruises market's revenue, with a projected revenue of US$3.29bn by 2024.
This figure is expected to grow annually at a rate of 2.12%, resulting in a market volume projection of US$3.66bn by 2029.
The number of users in this market is expected to reach 2.74m users in 2029, while user penetration is predicted to rise from 2.81% in 2024 to 3.31% in 2029.
The average revenue per user (ARPU) is expected to be US$1.41k.
Furthermore, it is estimated that 30% of total revenue in the Cruises market will be generated through online sales by 2029.
In terms of global comparison, United States is projected to generate the most revenue with a figure of US$25bn in 2024.
Germany's increasing demand for luxury river cruises is driving growth in the country's cruise market.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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Multi-day cruises
Ocean cruises and river cruises

Trips by ferry (including trips with overnight stay)
Trips by ferry mainly for transport purposes

Germany is experiencing a surge in the Cruises market, with a growing number of travelers opting for cruise vacations in the region.

Customer preferences: Travelers in Germany are increasingly drawn to the convenience and all-inclusive nature of cruise vacations. The ease of exploring multiple destinations in one trip, combined with onboard amenities and entertainment options, has made cruises a popular choice among German tourists. Additionally, the desire for unique and experiential travel experiences has led to an increased interest in themed cruises and expedition cruises among German travelers.

Trends in the market: One notable trend in the Cruises market in Germany is the rise of river cruises. With Germany's extensive network of picturesque rivers and waterways, river cruises have become a favored choice for travelers looking to explore the country's charming towns and scenic landscapes. Moreover, sustainability and eco-conscious travel practices have gained prominence in the market, leading to an increase in demand for eco-friendly cruises and cruise lines that prioritize environmental conservation.

Local special circumstances: Germany's strategic location in the heart of Europe has positioned it as a key hub for cruise travel in the region. The country's well-connected ports and infrastructure make it a convenient starting point for cruises to various European destinations. Additionally, Germany's strong economy and high standard of living have contributed to the growth of the Cruises market, with more disposable income available for leisure travel.

Underlying macroeconomic factors: The robust economy and stable political environment in Germany have bolstered consumer confidence and spending power, driving growth in the travel and tourism sector, including the Cruises market. Moreover, the increasing trend of international travel and the growing popularity of cruise vacations globally have had a positive impact on the market in Germany. As disposable incomes continue to rise and travel preferences evolve, the Cruises market in Germany is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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