Cruises - Colombia | Statista Market Forecast

By 2024, the Cruises market in Colombia is expected to earn a revenue of US$63.67m.
The projected annual growth rate (CAGR 2024-2029) is estimated to be 5.19%, resulting in a market volume of US$82.00m by 2029.
Furthermore, it is expected that the number of users in the Cruises market will reach 112.20k users by 2029.
In 2024, the user penetration is estimated to be 0.15%, and it is expected to increase to 0.21% by 2029.
Moreover, the average revenue per user (ARPU) is expected to be US$809.00.
By 2029, online sales are expected to contribute 23% of the total revenue in the Cruises market in Colombia.
It is noteworthy that United States is expected to generate the highest revenue in the Cruises market globally, with a projected revenue of US$25bn in 2024.
Colombia's cruise market is rapidly growing, offering unique itineraries that include the Caribbean coast, Amazon river, and historic ports.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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Multi-day cruises
Ocean cruises and river cruises

Trips by ferry (including trips with overnight stay)
Trips by ferry mainly for transport purposes

The Cruises market in Colombia has been experiencing a notable growth in recent years, reflecting a growing interest in cruise travel among Colombians.

Customer preferences: Colombian customers are increasingly seeking unique and personalized cruise experiences, favoring itineraries that offer cultural immersion, adventure activities, and opportunities to explore exotic destinations. There is a rising demand for cruises that cater to diverse age groups and interests, from families looking for kid-friendly amenities to young adults seeking vibrant nightlife options onboard.

Trends in the market: One of the noticeable trends in the Colombian Cruises market is the expansion of cruise lines offering routes to lesser-known destinations in South America, such as the Colombian Caribbean coast. This trend reflects a shift towards more localized and off-the-beaten-path experiences, appealing to travelers looking for authenticity and exploration. Additionally, the market has seen an increase in themed cruises catering to specific interests like gastronomy, wellness, and eco-tourism, aligning with global trends in experiential travel.

Local special circumstances: Colombia's unique geographical position as a gateway to South America plays a significant role in shaping the Cruises market. The country's diverse landscapes, rich cultural heritage, and vibrant cities make it an attractive starting point for cruise itineraries exploring the region. The Colombian government's efforts to promote tourism and improve infrastructure have also contributed to the market's development, making it easier for cruise operators to include Colombia in their routes.

Underlying macroeconomic factors: The economic stability and growing middle class in Colombia have increased disposable income levels, allowing more Colombians to afford cruise vacations. As the cruise industry becomes more accessible and affordable, it opens up opportunities for both domestic and international cruise lines to attract a larger customer base in the country. Moreover, the positive outlook on Colombia's tourism sector and the overall increase in international visitors have created a favorable environment for the growth of the Cruises market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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