Cruises - Australia | Statista Market Forecast

The revenue in the Cruises market sector in Australia is anticipated to reach US$1.28bn in 2024.
Furthermore, the market is predicted to exhibit an annual growth rate (CAGR 2024-2029) of 5.46%, leading to a projected market volume of US$1.67bn by the year 2029.
In terms of the number of users, the Cruises market industry in Australia is expected to have 2.04m users users by 2029.
The user penetration, which stands at 5.51% in 2024, is likely to increase to 7.29% by 2029.
The average revenue per user (ARPU) is estimated to be US$871.40.
It is expected that by 2029, 34% of the total revenue will be generated through online sales in the Australian Cruises market industry.
In comparison with other countries, United States is projected to generate the highest revenue, with US$25bn in 2024.
Australia's cruise industry is expanding rapidly, with new ships and routes being launched to cater to the growing demand from domestic and international travelers.

Definition:

A cruise is a multi-day vacation trip on a cruise ship which crosses the sea or large inland waters while calling at different tourist destinations along a certain route. With this kind of ship journey, it is not the aspect of transport that is in the spotlight but the stay aboard the ship as well as visiting the tourist destinations. The Cruises market encompasses exclusively passenger ticket revenues. Onboard and other revenues are not included.

Additional Information:

The main performance indicators of the Cruises market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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Multi-day cruises
Ocean cruises and river cruises

Trips by ferry (including trips with overnight stay)
Trips by ferry mainly for transport purposes

Australia's Cruises market has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Australia are increasingly seeking unique and experiential travel opportunities, leading to a growing interest in cruise vacations. The desire for hassle-free travel experiences, all-inclusive packages, and the ability to visit multiple destinations in one trip are driving more Australians to choose cruises as their preferred holiday option.

Trends in the market: One notable trend in the Australian Cruises market is the increasing popularity of domestic cruises. Australians are exploring their own backyard, opting for cruises along the country's picturesque coastlines and to nearby island destinations. Additionally, themed cruises catering to different interests such as food and wine, wellness, and adventure are gaining traction among Australian travelers.

Local special circumstances: Australia's geographical location as an island continent surrounded by stunning coastlines and diverse marine life makes it an ideal hub for cruise tourism. The country's well-developed port infrastructure and the presence of popular cruise ports like Sydney, Melbourne, and Brisbane further contribute to the growth of the Cruises market in Australia.

Underlying macroeconomic factors: The strong Australian economy and rising disposable incomes have made luxury travel experiences more accessible to a larger segment of the population. This increased affluence, coupled with a growing emphasis on work-life balance and experiential spending, has fueled the demand for cruise vacations among Australians. Additionally, the convenience and value for money offered by cruises compared to traditional land-based holidays are attracting more consumers to explore this mode of travel.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of cruises.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

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