Camping - Zambia | Statista Market Forecast

By 2024, the Camping market in Zambia is expected to generate a revenue of US$435.90k.
The projected market volume is estimated to reach US$741.80k by 2029, with an annual growth rate of 11.22%.
The number of users is expected to reach 13.47k users by 2029, with a user penetration of 0.0% in 2024 and 0.1% in 2029.
The average revenue per user (ARPU) is expected to be US$60.04.
In Zambia's Camping market, online sales are projected to generate 55% of the total revenue by 2029.
It is noteworthy that United States is projected to generate the most revenue globally, with US$26bn in 2024.
Zambia's camping market is on the rise, with an increase in demand for eco-friendly campsites and safari experiences.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

The Camping market in Zambia has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Zambia are increasingly drawn to camping as a way to connect with nature and enjoy outdoor activities. The trend of seeking authentic and immersive travel experiences has led to a growing interest in camping among both locals and tourists. Additionally, the affordability and flexibility of camping compared to traditional accommodation options make it an attractive choice for many travelers.

Trends in the market: One of the notable trends in the Zambian camping market is the rise of eco-friendly and sustainable camping practices. With an increasing awareness of environmental issues, campers are seeking out eco-friendly campsites and equipment. This trend is in line with global efforts towards sustainability and responsible tourism. Furthermore, the popularity of glamping (luxury camping) is on the rise in Zambia, catering to travelers looking for a more comfortable camping experience without compromising on the connection to nature.

Local special circumstances: Zambia's rich natural beauty and diverse landscapes play a significant role in driving the camping market. The country's national parks, wildlife reserves, and stunning scenery offer ample opportunities for camping enthusiasts to explore the outdoors. Additionally, the government's efforts to promote tourism and improve infrastructure have made camping more accessible and appealing to a wider audience.

Underlying macroeconomic factors: The growing tourism industry in Zambia, supported by political stability and infrastructure development, has positively impacted the camping market. As more tourists visit the country to experience its natural wonders, the demand for camping facilities and services continues to increase. Moreover, the rise of domestic tourism in Zambia has also contributed to the growth of the camping market, with more locals opting for camping trips as a cost-effective way to travel and explore their own country.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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