Market Insights Mobility Travel & Tourism

Camping - Taiwan

Taiwan

By 2024, it is projected that the Camping market in Taiwan will generate a revenue of US$4.44m.
Furthermore, the revenue is expected to exhibit an annual growth rate of 0.89% (CAGR 2024-2029), reaching a market volume of US$4.64m by 2029.
In terms of user base, the Camping market is expected to have 50.72k users users by 2029.
The user penetration rate is anticipated to remain constant at 0.2% from 2024 to 2029.
The projected average revenue per user (ARPU) is US$92.15.
It is estimated that by 2029, online sales will contribute to 45% of the total revenue in the Camping market.
When compared globally, United States is expected to generate the highest revenue in the Camping market, with a projected revenue of US$25,810m in 2024.
Camping in Taiwan is becoming increasingly popular among locals, with many seeking out serene mountain retreats and beachside campsites.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Taiwan is experiencing significant growth and development, driven by changing consumer preferences, emerging trends, and unique local circumstances.

Customer preferences: Customers in Taiwan are increasingly drawn to outdoor activities and nature-based experiences, leading to a growing interest in camping. The younger generation, in particular, is seeking adventure, relaxation, and a break from their urban lifestyles by exploring the great outdoors through camping trips.

Trends in the market: One notable trend in the camping market in Taiwan is the rising popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers who desire a more comfortable and convenient camping experience without compromising on the connection to nature. Additionally, there is a growing demand for eco-friendly camping gear and sustainable practices as consumers become more environmentally conscious.

Local special circumstances: Taiwan's diverse natural landscapes, including mountains, forests, and coastal areas, provide ample opportunities for camping enthusiasts. The island's compact size makes it easy for campers to access various camping sites within a short distance, contributing to the convenience and popularity of camping as a recreational activity. Furthermore, Taiwan's government has been actively promoting outdoor tourism and camping, further boosting the market growth.

Underlying macroeconomic factors: The increasing disposable income and leisure spending among Taiwanese consumers have made camping more accessible and affordable for a larger segment of the population. Additionally, the rise of social media and online platforms has facilitated the sharing of camping experiences and recommendations, influencing more people to participate in this outdoor activity. The overall positive economic outlook and tourism development in Taiwan are also contributing to the growth of the camping market.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.