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Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam
The Camping market in South Korea has been experiencing a significant growth in recent years, driven by changing consumer preferences, increasing interest in outdoor activities, and unique local circumstances.
Customer preferences: South Korean consumers are increasingly seeking unique and immersive experiences, leading to a growing interest in camping as a recreational activity. The younger generation, in particular, is showing a preference for outdoor adventures and eco-friendly activities, contributing to the rise of camping culture in the country.
Trends in the market: One notable trend in the South Korean camping market is the popularity of glamping, a luxurious form of camping that offers more comfort and amenities. This trend caters to consumers looking for a blend of nature and luxury, driving the demand for upscale camping experiences in picturesque locations across the country. Additionally, there is a growing interest in camping gear and equipment, as enthusiasts seek high-quality and innovative products to enhance their outdoor experiences.
Local special circumstances: South Korea's unique geography, with its diverse landscapes ranging from mountains to coastlines, provides ample opportunities for camping enthusiasts to explore different environments. The country's well-maintained national parks and camping sites offer convenient access to nature, attracting both local and international campers. Furthermore, the government's efforts to promote eco-tourism and sustainable practices have further fueled the growth of the camping market in South Korea.
Underlying macroeconomic factors: The robust economy of South Korea, coupled with increasing disposable income levels among consumers, has played a significant role in driving the growth of the camping market. As more people prioritize experiences and outdoor activities, the camping industry has emerged as a popular choice for leisure and recreation. Additionally, the rise of social media and digital platforms has allowed camping enthusiasts to share their experiences and recommendations, further fueling interest in the market.
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)