Definition:
The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.Additional Information:
The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.
The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Camping market in North America is experiencing a surge in popularity driven by a growing interest in outdoor activities and nature-based experiences.
Customer preferences: Customers in North America are increasingly seeking unique and immersive experiences, driving the demand for camping adventures. Many campers are looking to disconnect from technology and reconnect with nature, leading to a rise in camping trips and outdoor vacations. The convenience and affordability of camping compared to traditional vacations also appeal to a wide range of customers.
Trends in the market: In the United States, glamping (luxury camping) has been gaining traction among travelers looking for a more comfortable outdoor experience. This trend has led to the development of upscale camping sites and accommodations with modern amenities. Additionally, eco-friendly and sustainable camping practices are becoming more prevalent as consumers prioritize environmental conservation.
Local special circumstances: Canada, known for its vast wilderness and national parks, offers ample opportunities for camping enthusiasts. The country's diverse landscapes, including mountains, forests, and lakes, attract campers seeking different outdoor experiences. In Mexico, beach camping along the stunning coastlines is a popular choice for both locals and tourists, providing a unique camping experience by the sea.
Underlying macroeconomic factors: The stable economic growth in North America has contributed to the increase in disposable income, allowing more people to invest in outdoor recreational activities like camping. Additionally, the rise of social media has played a role in promoting camping as a trendy and desirable leisure activity, influencing consumer behavior and driving the market's growth.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.Modeling approach:
We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.Additional notes: :
Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights