Market Insights Mobility Travel & Tourism

Camping - Nordics

Nordics

The Camping market in Nordics is set to experience a boost in revenue, with a projected amount of US$0.53bn in 2024.
This market is expected to grow annually at a rate of 3.19%, ultimately resulting in a market volume of US$0.62bn by 2029.
By 2029, the number of users in this market is expected to reach 4.41m users.
The user penetration rate, which is currently at 13.0% in 2024, will drop to 15.4% by 2029.
The projected ARPU is US$145.00.
By 2029, 57% of the total revenue in the Camping market will be generated through online sales.
When compared globally, United States is expected to generate the most revenue, with a projected amount of US$25,810m in 2024.
Camping in the Nordics is becoming increasingly popular among nature enthusiasts seeking a peaceful and sustainable getaway.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in Nordics has been experiencing steady growth in recent years, driven by changing consumer preferences towards more sustainable and nature-focused leisure activities.

Customer preferences: Customers in the Nordics are increasingly seeking outdoor experiences that allow them to connect with nature and disconnect from their busy urban lives. Camping provides an affordable and eco-friendly way to enjoy the stunning natural landscapes that the region has to offer. Additionally, there is a growing interest in outdoor activities and adventure tourism, with camping being a popular choice among both locals and tourists.

Trends in the market: One notable trend in the Camping market in Nordics is the rise of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers who want to enjoy the outdoors without compromising on comfort. Another trend is the growing popularity of sustainable and eco-friendly camping practices, such as using solar-powered equipment and opting for biodegradable camping gear.

Local special circumstances: The Nordics region is known for its breathtaking natural beauty, including majestic fjords, dense forests, and crystal-clear lakes. This unique environment attracts outdoor enthusiasts and nature lovers from around the world, making camping a popular choice for accommodation. Additionally, the region has a well-developed infrastructure for outdoor activities, with numerous campsites and hiking trails that cater to campers of all levels.

Underlying macroeconomic factors: The stable economy in the Nordics, coupled with high disposable incomes, has contributed to the growth of the Camping market. As more people prioritize experiences over material possessions, camping has emerged as a cost-effective way to enjoy vacations and weekends. Furthermore, the region's focus on sustainability and environmental conservation has led to government initiatives that promote outdoor recreation and eco-tourism, further driving the growth of the Camping market.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.