Camping - LATAM | Statista Market Forecast

Revenue in the Camping market is projected to reach US$319.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.80%, resulting in a projected market volume of US$403.90m by 2029.
In the Camping market, the number of users is expected to amount to 3.75m users by 2029.
User penetration is projected to be 0.5% in 2024 and 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$97.25.
In the Camping market, 61% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated United States (US$26bn in 2024).

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

The Camping market in LATAM has been experiencing significant growth in recent years, driven by a combination of factors unique to the region.

Customer preferences: Customers in LATAM have shown a growing interest in outdoor activities and eco-tourism, leading to an increased demand for camping equipment and accessories. The desire to explore the diverse natural landscapes of the region has fueled the popularity of camping as a cost-effective and immersive way to experience the outdoors.

Trends in the market: In Brazil, for example, camping has become a popular choice for both domestic and international tourists looking to explore the country's stunning beaches, rainforests, and national parks. The rise of social media influencers showcasing their camping adventures has also contributed to the trend, inspiring more people to take up camping as a recreational activity.

Local special circumstances: Countries like Argentina and Chile, known for their breathtaking mountain ranges and picturesque landscapes, have seen a surge in camping tourism. The availability of campsites with basic amenities and proximity to popular hiking trails has made these countries attractive destinations for camping enthusiasts. Additionally, the relatively low cost of camping compared to traditional accommodation options has made it a preferred choice for budget-conscious travelers.

Underlying macroeconomic factors: The economic stability and growth in many LATAM countries have also played a role in the development of the camping market. As disposable incomes rise and access to outdoor recreational areas improves, more people are opting for camping as a way to disconnect from urban life and reconnect with nature. The thriving tourism industry in the region has further boosted the camping market, with tour operators and travel agencies incorporating camping packages into their offerings to cater to the growing demand.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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