Camping - Ireland | Statista Market Forecast

Ireland's Camping market is expected to generate a revenue of US$2.77m by 2024, with a projected annual growth rate (CAGR 2024-2029) of 4.75%.
This is expected to result in a market volume of US$3.50m by 2029.
The projected number of users in this market is expected to be 27.39k users by 2029.
In 2024, the user penetration rate is 0.4% and is expected to decrease to 0.5% by 2029.
The average revenue per user (ARPU) is projected to be US$125.90.
By 2029, online sales are expected to generate 64% of the total revenue in the Camping market.
In comparison to other countries, United States is expected to generate the highest revenue of US$26bn in 2024 in the Camping market.
Camping in Ireland offers an opportunity to experience the country's rugged beauty and rich history, with a growing trend towards eco-friendly and sustainable campsites.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

The Camping market in Ireland has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Ireland are increasingly seeking outdoor experiences and activities, driving the demand for camping equipment and accessories. The trend towards sustainable and eco-friendly products is also influencing consumer choices in the camping market. Additionally, there is a growing interest in unique camping experiences such as glamping, which combines the adventure of camping with the luxury of a hotel stay.

Trends in the market: One notable trend in the camping market in Ireland is the rise of online bookings for campsites and outdoor accommodations. This shift towards digital platforms has made it easier for consumers to plan and book their camping trips, contributing to the overall growth of the market. Another trend is the popularity of camping festivals and events, which attract both local residents and tourists looking for an immersive outdoor experience.

Local special circumstances: Ireland's picturesque landscapes and natural beauty make it an ideal destination for camping enthusiasts. The country's mild climate and abundance of camping sites, including national parks and coastal locations, offer a wide range of options for outdoor enthusiasts. Additionally, the government's focus on promoting tourism and outdoor activities has further boosted the camping market in Ireland.

Underlying macroeconomic factors: The growing trend of staycations, where individuals opt to vacation within their own country, has benefited the camping market in Ireland. Economic factors such as disposable income levels and consumer confidence also play a role in driving the demand for camping products and services. Furthermore, the overall growth of the tourism industry in Ireland has had a positive impact on the camping market, as more visitors seek unique and authentic experiences in the country's natural surroundings.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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