Camping - Ghana | Statista Market Forecast

It is projected that in 2024, the revenue in the Camping market in Ghana will reach US$1.00m.
Furthermore, in the period between 2024 and 2029, the revenue is expected to show an annual growth rate of 14.63%, resulting in a projected market volume of US$1.98m by 2029.
The number of users in the Camping market is expected to amount to 31.86k users by 2029.
As for user penetration, it is expected to increase from 0.0% in 2024 to 0.1% by 2029.
The average revenue per user (ARPU) is expected to reach US$63.79.
It is also projected that by 2029, 58% of the total revenue in the Camping market of Ghana will be generated through online sales.
When compared globally, United States is expected to generate the most revenue, reaching US$26bn in 2024.
Camping in Ghana is becoming increasingly popular among locals and tourists alike, with a growing demand for campsites that offer both natural beauty and modern amenities.

Definition:

The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be a part of big chains like Kampgrounds of America (KOA) or privately managed campsites.

Additional Information:

The main performance indicators of the Camping market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests at the campsite. Each user is only counted once per year.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

For further information on the data displayed, refer to the info button right next to each box.

Booking of pitches for tents, campervans, or trailers

Camping equipment
Glamping

Over the past few years, the Camping market in Ghana has been experiencing a significant growth in popularity among both locals and tourists.

Customer preferences: Customers in Ghana are increasingly drawn to camping as a form of outdoor recreation due to the desire for unique and adventurous experiences. The younger demographic, in particular, is showing a preference for camping over traditional forms of accommodation, seeking to connect with nature and explore the country's diverse landscapes.

Trends in the market: The Camping market in Ghana has seen a rise in glamping, a more luxurious form of camping that offers unique accommodations and amenities. This trend caters to customers looking for a combination of comfort and nature immersion. Additionally, the market has witnessed an increase in eco-friendly camping options, reflecting a growing global awareness of sustainability and environmental conservation.

Local special circumstances: Ghana's rich natural beauty, including national parks, waterfalls, and pristine beaches, provides an ideal backdrop for camping enthusiasts. The country's stable political environment and improving infrastructure have also contributed to the growth of the Camping market, making it more accessible to both domestic and international tourists.

Underlying macroeconomic factors: The growing middle class in Ghana, coupled with rising disposable incomes, has allowed more people to afford recreational activities such as camping. Additionally, the government's efforts to promote tourism as a key economic sector have led to investments in the development of camping facilities and services across the country. This, in turn, has boosted the Camping market and attracted a wider range of customers seeking unique outdoor experiences.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.

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