Market Insights Mobility Travel & Tourism

Camping - Ghana

Ghana

It is projected that in 2024, the revenue in the Camping market in Ghana will reach US$1.00m.
Furthermore, in the period between 2024 and 2029, the revenue is expected to show an annual growth rate of 14.64%, resulting in a projected market volume of US$1.98m by 2029.
The number of users in the Camping market is expected to amount to 31.86k users by 2029.
As for user penetration, it is expected to increase from 0.1% in 2024 to 0.1% by 2029.
The average revenue per user (ARPU) is expected to reach US$63.79.
It is also projected that by 2029, 58% of the total revenue in the Camping market of Ghana will be generated through online sales.
When compared globally, United States is expected to generate the most revenue, reaching US$25,810m in 2024.
Camping in Ghana is becoming increasingly popular among locals and tourists alike, with a growing demand for campsites that offer both natural beauty and modern amenities.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

Market

Region

Region comparison

Currency

Analyst Opinion

Over the past few years, the Camping market in Ghana has been experiencing a significant growth in popularity among both locals and tourists.

Customer preferences: Customers in Ghana are increasingly drawn to camping as a form of outdoor recreation due to the desire for unique and adventurous experiences. The younger demographic, in particular, is showing a preference for camping over traditional forms of accommodation, seeking to connect with nature and explore the country's diverse landscapes.

Trends in the market: The Camping market in Ghana has seen a rise in glamping, a more luxurious form of camping that offers unique accommodations and amenities. This trend caters to customers looking for a combination of comfort and nature immersion. Additionally, the market has witnessed an increase in eco-friendly camping options, reflecting a growing global awareness of sustainability and environmental conservation.

Local special circumstances: Ghana's rich natural beauty, including national parks, waterfalls, and pristine beaches, provides an ideal backdrop for camping enthusiasts. The country's stable political environment and improving infrastructure have also contributed to the growth of the Camping market, making it more accessible to both domestic and international tourists.

Underlying macroeconomic factors: The growing middle class in Ghana, coupled with rising disposable incomes, has allowed more people to afford recreational activities such as camping. Additionally, the government's efforts to promote tourism as a key economic sector have led to investments in the development of camping facilities and services across the country. This, in turn, has boosted the Camping market and attracted a wider range of customers seeking unique outdoor experiences.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.