Camping - Eastern Asia

Eastern Asia

Highlights

By 2024, the Camping market in Eastern Asia is predicted to yield a revenue of US$12.48bn.
According to estimates, the revenue is expected to grow annually at a rate of 5.08% between 2024 and 2029, resulting in a market volume of US$15.98bn by 2029.
Additionally, the number of users in this market is expected to reach 181.60m users by 2029.
In 2024, user penetration is projected to be 8.6% and is expected to increase to 11.2% by 2029.
Moreover, the average revenue per user (ARPU) is anticipated to be US$88.99.
It is projected that 61% of the total revenue in the Camping market will come from online sales by 2029.
Finally, in comparison to other countries, United States is expected to generate the highest revenue of US$26bn in 2024.
Camping in Eastern Asia is increasingly popular among urbanites seeking to escape the hustle and bustle of city life and reconnect with nature.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Camping market in Eastern Asia is experiencing a surge in popularity, driven by a combination of factors that cater to the preferences of modern consumers in the region.

Customer preferences: Customers in Eastern Asia are increasingly seeking outdoor experiences that allow them to connect with nature and escape the hustle and bustle of urban life. Camping provides an opportunity for individuals and families to unwind, explore natural landscapes, and participate in activities such as hiking, fishing, and stargazing.

Trends in the market: In Japan, camping has become a popular leisure activity among both locals and tourists, with a growing number of campsites offering unique amenities such as hot springs and traditional Japanese accommodations. South Korea has also seen a rise in camping enthusiasts, particularly among young adults looking for budget-friendly travel options. In China, the camping market is expanding rapidly, driven by an emerging middle class with a growing interest in outdoor recreation.

Local special circumstances: In Taiwan, the government has been promoting eco-tourism and outdoor activities, leading to an increase in camping sites and facilities across the island. In Hong Kong, where space is limited, rooftop camping has become a trendy alternative for urban dwellers seeking a taste of the outdoors. In Mongolia, nomadic camping experiences are attracting adventure seekers looking to immerse themselves in the country's unique culture and landscapes.

Underlying macroeconomic factors: The economic growth and rising disposable income in countries like China, South Korea, and Japan have contributed to the growth of the camping market in Eastern Asia. Additionally, the increasing focus on sustainability and eco-friendly practices has led to a greater appreciation for outdoor activities like camping, which align with the principles of environmental conservation. As more people prioritize experiences over material possessions, the camping market in Eastern Asia is expected to continue its upward trajectory.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.