Market Insights Mobility Travel & Tourism

Camping - Central & Western Europe

Central & Western Europe

The Camping market in Central & Western Europe is set to experience a significant increase in revenue.
By 2024, revenue is expected to reach US$3.51bn, with a projected market volume of US$4.25bn by 2029.
The annual growth rate of revenue is anticipated to be 3.90% between 2024 and 2029.
In terms of user penetration, the Camping market is expected to have 25.93m users users by 2029, with a penetration rate of 6.5% in 2024, which is expected to rise to 7.7% by 2029.
Moreover, the average revenue per user (ARPU) is predicted to be US$160.70.
Online sales are projected to contribute 56% of total revenue by 2029.
It is noteworthy that United States is expected to generate the most revenue in the Camping market globally, with US$25,810m in 2024.
Camping in Germany has become increasingly popular among families, with a focus on sustainable and eco-friendly practices.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Central & Western Europe has been experiencing a significant growth in recent years, driven by changing consumer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Central & Western Europe are increasingly seeking unique and authentic outdoor experiences, leading to a rise in popularity of camping as a preferred holiday choice. The desire for sustainable and eco-friendly travel options has also contributed to the growth of the camping market in the region.

Trends in the market: In countries like Germany and France, there is a growing trend towards "glamping" - luxury camping experiences that offer high-end amenities and services. This trend has attracted a new segment of customers who seek the comfort of a hotel combined with the adventure of camping. Additionally, the rise of digital nomadism has led to an increase in long-term camping stays, with campgrounds offering facilities to accommodate remote workers.

Local special circumstances: Countries in Central & Western Europe boast diverse landscapes, from picturesque coastlines to lush forests and majestic mountains, providing ideal settings for camping enthusiasts. The region's well-developed infrastructure and network of campgrounds make it easy for travelers to access camping sites and amenities, further fueling the growth of the market.

Underlying macroeconomic factors: The stable economic conditions in Central & Western Europe have provided consumers with the confidence to invest in outdoor recreational activities like camping. Additionally, the impact of the COVID-19 pandemic has led to a surge in domestic tourism, with more people opting for camping holidays as a safe and socially distanced travel option. As a result, the camping market in the region is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.