Market Insights Mobility Travel & Tourism

Camping - BRICS

BRICS

By 2024, the Camping market in BRICS is projected to reach a revenue of US$12.36bn.
Looking ahead, the market is expected to grow annually at a rate of 5.56%, resulting in a projected market volume of US$16.20bn by 2029.
The number of users is expected to increase to 182.90m users within the same period.
User penetration, which currently stands at 4.2%, is expected to reach 5.5% by 2029.
The average revenue per user (ARPU) is expected to remain at US$89.80.
Online sales are projected to generate 61% of the total revenue in the Camping market by 2029.
In comparison with other countries, United States is expected to generate the highest revenue with US$25,810m in 2024.
In Brazil, camping is becoming more popular among eco-tourists seeking to explore the country's vast natural beauty.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in BRICS countries is experiencing significant growth and development.

Customer preferences: Customers in BRICS countries are increasingly drawn to camping as a way to connect with nature, escape the hustle and bustle of urban life, and engage in outdoor activities. The desire for unique travel experiences and a growing interest in sustainable tourism also contribute to the popularity of camping among consumers.

Trends in the market: In Brazil, there is a rising trend of luxury camping, known as "glamping," where campers can enjoy the outdoors in comfort and style. This trend caters to individuals seeking a more upscale camping experience without compromising on convenience. In Russia, camping near historical sites and cultural landmarks is gaining traction, appealing to history enthusiasts and travelers looking to immerse themselves in the country's rich heritage.

Local special circumstances: In India, the camping market is witnessing a surge in adventure camping, with a focus on activities such as trekking, rock climbing, and wildlife exploration. This trend is driven by the country's diverse landscape, offering ample opportunities for adventure seekers. In China, the popularity of family camping is on the rise, with more families opting for outdoor vacations to bond with loved ones and create lasting memories in nature.

Underlying macroeconomic factors: The growth of the Camping market in BRICS countries can be attributed to various macroeconomic factors, including increasing disposable incomes, changing consumer lifestyles, and a growing awareness of environmental conservation. As the middle class expands and urbanization continues, more individuals in BRICS nations are seeking affordable yet fulfilling travel options, with camping emerging as a preferred choice for many. Additionally, the emphasis on sustainability and eco-friendly practices in the tourism industry is driving the demand for camping experiences that allow travelers to minimize their environmental impact while enjoying the great outdoors.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.