Camping - ASEAN | Statista Market Forecast

Camping - ASEAN

ASEAN

Highlights

By 2024, the Camping market in ASEAN is expected to generate a revenue of US$173.90m.
The projected market volume is anticipated to reach US$256.30m by 2029, showing an annual growth rate (CAGR 2024-2029) of 8.06%.
Moreover, the number of users is expected to increase to 2.71m users by 2029.
In 2024, the user penetration is estimated to be 0.3%, which is expected to rise to 0.4% by 2029.
The average revenue per user (ARPU) is predicted to be US$93.36.
Furthermore, it is projected that in the Camping market, 62% of the total revenue will be generated through online sales by 2029.
Lastly, in comparison to other countries, United States is expected to generate the highest revenue of US$26bn in 2024.
Camping in ASEAN countries is becoming increasingly popular among locals and foreigners, with Indonesia leading the way with its diverse landscapes and affordable camping options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Camping market in ASEAN is experiencing a notable surge in popularity, driven by a growing interest in outdoor activities and eco-tourism across the region.

Customer preferences: Customers in ASEAN countries are increasingly seeking unique and immersive travel experiences, leading to a rise in camping as a preferred accommodation choice. The desire to reconnect with nature, escape urban settings, and engage in sustainable tourism practices is fueling the demand for camping experiences.

Trends in the market: In Thailand, camping near picturesque beaches and lush national parks has become a popular trend among both locals and tourists. The country's diverse landscapes offer a wide range of camping options, from beachfront campsites to mountainous retreats. Additionally, the rise of glamping (luxury camping) in Thailand caters to travelers seeking a more upscale outdoor experience. In Malaysia, the Camping market is witnessing a shift towards adventure camping, with more travelers seeking adrenaline-pumping activities such as jungle trekking, rock climbing, and white-water rafting. This trend is driving the development of camping sites in remote and rugged locations, offering visitors a chance to explore Malaysia's pristine natural beauty. Indonesia is experiencing a rise in family camping trips, with parents looking to instill a love for nature in their children from a young age. Campgrounds in Indonesia are increasingly offering family-friendly amenities and activities, such as nature walks, wildlife spotting, and outdoor cooking classes, to cater to this growing segment of campers.

Local special circumstances: In Singapore, where land scarcity is a challenge, camping enthusiasts are exploring alternative camping options such as rooftop camping and camping aboard traditional bumboat boats. These unique camping experiences provide a novel way for city dwellers to enjoy the outdoors without venturing far from urban conveniences.

Underlying macroeconomic factors: The economic growth and rising disposable incomes in ASEAN countries are enabling more people to afford camping equipment and experiences. Additionally, government initiatives promoting eco-tourism and sustainable travel practices are creating a favorable environment for the camping market to thrive in the region.

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.