Market Insights Mobility Travel & Tourism

Camping - APAC

APAC

Revenue in the Camping market is projected to reach US$14.18bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.50%, resulting in a projected market volume of US$18.53bn by 2029.
In the Camping market, the number of users is expected to amount to 202.20m users by 2029.
User penetration is projected to be 3.6% in 2024 and 4.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$92.19.
In the Camping market, 61% of total revenue will be generated through online sales by 2029.
In global comparison, most revenue will be generated in the United States (US$25,810m in 2024).

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in APAC has been experiencing significant growth and development in recent years.

Customer preferences: Customers in APAC are increasingly drawn to camping as a way to connect with nature and seek adventure. The trend of experiential travel has been on the rise, with more people looking for unique and immersive experiences. Camping provides an opportunity for individuals to escape the hustle and bustle of city life and unwind in natural surroundings.

Trends in the market: In Australia, camping has become a popular choice for both domestic and international tourists. The country's vast and diverse landscapes offer a wide range of camping opportunities, from beachside campgrounds to outback wilderness sites. With a growing interest in sustainable travel, eco-friendly camping options such as glamping have gained popularity among travelers seeking luxury in nature.

Local special circumstances: In Japan, camping has seen a resurgence in popularity among younger generations. The concept of "auto-camping," where campers travel in their own vehicles and set up camp at designated sites, has become a preferred choice for many urban dwellers. The country's well-maintained camping facilities and beautiful natural parks attract campers looking for a convenient and scenic getaway.

Underlying macroeconomic factors: The economic growth in countries like China and India has led to an increase in disposable income among the middle class. As a result, more people in these countries are able to afford leisure activities such as camping. Additionally, government initiatives to promote tourism and outdoor recreation have further fueled the growth of the camping market in APAC.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.