Shared Mobility - Senegal

Senegal

Highlights

Senegal is expected to witness a significant surge in revenue in the Shared Mobility market, with a projection of US$300.70m in 2024.
This growth is expected to continue at an annual rate of 3.78%, resulting in a market volume of US$362.00m by 2029.
The largest market in the market is Public Transportation, with a projected market volume of US$140.10m in 2024.
By 2029, the number of users in the Public Transportation market is expected to reach 12.86m users.
The user penetration rate is likely to increase from 74.4% in 2024 to 83.7% by 2029.
The average revenue per user (ARPU) is expected to be US$22.19.
In the Shared Mobility market, 43% of total revenue is expected to be generated through online sales by 2029.
It is interesting to note that China is projected to generate the most revenue in the Shared Mobility market at US$365bn in 2024, when compared globally.
Shared mobility services are gaining popularity in Senegal as a cost-effective and convenient transportation solution for urban residents.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Senegal is experiencing a significant growth trajectory, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Senegal, customers are increasingly looking for convenient and cost-effective transportation options. Shared Mobility services such as ride-hailing, bike-sharing, and car-sharing are becoming popular choices among consumers who seek flexibility and affordability in their daily commutes. The convenience of booking a ride through a mobile app and the option to share rides with others are key factors driving the demand for Shared Mobility services in the country.

Trends in the market: One of the notable trends in the Shared Mobility market in Senegal is the rise of motorcycle taxis, also known as "motos-taxis. " These two-wheeled transportation services have gained popularity due to their ability to navigate through traffic congestion quickly, making them a preferred choice for many commuters in urban areas. Additionally, electric bikes and scooters are emerging as sustainable Shared Mobility options, aligning with global trends towards eco-friendly transportation solutions.

Local special circumstances: Senegal's urban centers, such as Dakar, face challenges related to traffic congestion and limited parking spaces. The growing population in these cities has put pressure on existing transportation infrastructure, making Shared Mobility services a practical solution for addressing mobility needs. Moreover, the country's youthful demographic profile and increasing smartphone penetration rate have contributed to the rapid adoption of Shared Mobility services among tech-savvy consumers.

Underlying macroeconomic factors: The economic development and urbanization taking place in Senegal are key macroeconomic factors driving the growth of the Shared Mobility market. As more people move to cities in search of better opportunities, the demand for efficient transportation services increases. Shared Mobility providers have capitalized on this trend by offering affordable and on-demand services that cater to the evolving needs of urban dwellers. Additionally, government initiatives to improve transportation infrastructure and promote sustainable mobility solutions have created a conducive environment for the expansion of Shared Mobility services in Senegal.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.