Shared Mobility - Romania

Romania

Highlights

It is estimated that the revenue in Romania's Shared Mobility market will reach US$3.85bn by 2024.
Moreover, the sector is likely to demonstrate an annual growth rate (CAGR 2024-2029) of 3.77%, which could result in an anticipated market volume of US$4.63bn by 2029.
Flights is the largest of the Shared Mobility markets, with a projected market volume of US$1.66bn in 2024.
It is expected that by 2029, the number of Public Transportation users will reach 11.81m users.
In 2024, the user penetration rate is 76.0% and is projected to reach 83.3% by 2029.
The average revenue per user (ARPU) is expected to be US$258.10.
By 2029, 61% of total revenue in Romania's Shared Mobility market will be generated through online sales.
In comparison to other countries, China is expected to generate the most revenue, with US$365bn in 2024.
Shared mobility in Romania is gaining popularity as urbanization increases and people look for more sustainable transportation options.

Key regions:

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Shared Mobility market in Romania has been experiencing significant growth and development in recent years.

Customer preferences: In Romania, customers are increasingly looking for convenient and cost-effective transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing have gained popularity due to their flexibility and affordability. Customers appreciate the ease of access to these services through mobile apps, making it convenient to book and use shared vehicles on the go.

Trends in the market: One of the key trends in the Shared Mobility market in Romania is the expansion of ride-hailing services in urban areas. As cities become more congested and parking spaces scarce, many residents are opting for on-demand transportation solutions instead of owning a car. This trend is driven by the younger population who prioritize access over ownership and value the freedom to choose different transportation modes based on their needs.

Local special circumstances: Romania's urban centers, such as Bucharest, are experiencing rapid urbanization and population growth, leading to increased demand for efficient transportation solutions. The country's infrastructure development and government support for sustainable mobility initiatives have also contributed to the growth of the Shared Mobility market. Additionally, the rise of electric scooters and e-bikes as popular modes of shared transportation reflects a growing awareness of environmental issues among Romanian consumers.

Underlying macroeconomic factors: The economic landscape in Romania, with a focus on digitalization and technology adoption, has created a favorable environment for Shared Mobility services to thrive. As disposable incomes rise and the middle class expands, more consumers are willing to spend on convenient transportation options rather than traditional car ownership. Furthermore, the competitive landscape among Shared Mobility providers has led to innovation and improved services, enhancing the overall customer experience in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.