Ride-hailing - Republic of the Congo

In the Republic of the Congo, the revenue in the Ride-hailing market is estimated to reach US$4.86m by 2024.
Additionally, the revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.23%, which will result in a projected market volume of US$6.26m by 2029.
By 2029, the number of users in the Ride-hailing market is expected to be 955.50k users.
Moreover, the user penetration is projected to be 11.6% in 2024 and 13.7% by 2029.
The average revenue per user (ARPU) is expected to be US$6.73.
By 2029, 100% of the total revenue in the Ride-hailing market will be generated through online sales.
It is noteworthy that in global comparison, China is expected to generate the most revenue in the Ride-hailing market, with US$60bn in 2024.
Ride-hailing services in the Republic of the Congo are predominantly informal and unregulated, posing safety concerns for passengers.

Definition:

The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online. It includes Transportation Network Companies (TNCs), such as Uber and Lyft, traditional taxis booked via apps, such as Free Now or Cabify, and ride-pooling services, such as Moia and Via. This market excludes peer-to-peer ride-sharing, focusing on professionally operated transport services booked digitally for efficient and convenient urban mobility. Rides of traditional taxi services hailed on the street or booked via telephone are not included in this market.

Additional Information:

The main performance indicators of the Ride-hailing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Platforms that let users book rides offered by drivers using their private vehicles (e.g., Uber)
Taxi companies that offer their services through an app (e.g., Free Now)
Platforms that offer shared rides (ride-pooling) with other passengers (e.g., Moia, Via)

Traditional taxi rides booked offline with taxi companies (via street-hailing or by telephone)

The Ride-hailing market in Republic of the Congo has been experiencing significant growth in recent years.

Customer preferences: Customers in Republic of the Congo are increasingly turning to ride-hailing services for their transportation needs. This shift in preferences can be attributed to several factors. Firstly, ride-hailing services offer convenience and ease of use, allowing customers to book a ride with just a few taps on their smartphones. This is especially appealing in a country where traditional taxi services may be unreliable or difficult to access. Additionally, ride-hailing services often provide a higher level of comfort and safety compared to other forms of transportation, which is an important consideration for customers in Republic of the Congo.

Trends in the market: One of the key trends in the ride-hailing market in Republic of the Congo is the increasing competition among ride-hailing companies. As more players enter the market, customers have a wider range of options to choose from. This has led to a greater emphasis on customer satisfaction and loyalty, with ride-hailing companies offering various incentives and promotions to attract and retain customers. Furthermore, ride-hailing companies are expanding their services beyond just transportation, with some offering additional features such as food delivery and package delivery. This diversification of services is aimed at capturing a larger share of the market and providing customers with a more comprehensive solution for their everyday needs.

Local special circumstances: Republic of the Congo has a rapidly growing urban population, which has contributed to the increasing demand for ride-hailing services. As more people move to cities for work and education opportunities, the need for reliable and affordable transportation options becomes crucial. Additionally, the country has a relatively high smartphone penetration rate, which enables a large portion of the population to access ride-hailing services easily. These factors have created a favorable environment for the growth of the ride-hailing market in Republic of the Congo.

Underlying macroeconomic factors: The development of the ride-hailing market in Republic of the Congo is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more people to afford ride-hailing services and contributed to the overall growth of the market. Additionally, the government has implemented policies to support the growth of the digital economy, which has created a conducive environment for ride-hailing companies to operate and expand their services. In conclusion, the ride-hailing market in Republic of the Congo is developing rapidly due to customer preferences for convenience and safety, increasing competition among ride-hailing companies, a growing urban population, favorable macroeconomic factors, and government support for the digital economy. These factors have created a thriving market that is poised for further growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Mobility market, in a PDF format.